Historically, the knowledge about feminine hygiene among women has been low due to the social stigma surrounding this subject. This situation has changed significantly, and women have become more aware of their health issues including feminine hygiene. With the evolving perceptions of women, vendors are trying to fulfill consumer demand by providing high-quality products. Currently, sanitary napkins are the most commonly used feminine hygiene product, followed by tampons and menstrual cups. Historically, primarily handmade and cottonbased sanitary pads were used as they were easy to make and inexpensive. However, nowadays, pads are usually made of synthetic and bleached materials, which can cause irritation if worn for long periods of time. In addition, its cumulative usage over a long time can cause irritation and vaginal infection, which ultimately hinders the sale of sanitary pads, especially in rural areas.

PART 01: Executive summary

PART 02: Scope of the report

Market overview

Vendor analysis

Top-vendor offerings

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Market landscape

Market overview

Market size and forecast

Five forces analysis

PART 06: Market segmentation by distribution channel

Global pantyliner market by retail outlets

Global pantyliner market by online stores

PART 07: Market segmentation by product type

Market overview

Global organic pantyliner market

Global non-organic pantyliner market

PART 08: Geographical segmentation

Market overview

Pantyliner market in Americas

Pantyliner market in EMEA

Pantyliner market in APAC

PART 09: Market drivers

Rising awareness and evolving purchasing behavior

Early onset of puberty

Evolving insights and lifestyles of women

Rising awareness of feminine hygiene and related

products

PART 10: Impact of drivers

PART 11: Market challenges

Disposal of pantyliners

Presence of harmful chemicals in pantyliners

Low awareness of pantyliners

PART 12: Impact of drivers and challenges

PART 13: Market trends

Rise in promotions and marketing activities

Rise in product innovations

Growth of e-commerce market

PART 14: Vendor landscape

Competitive scenario

Other prominent vendors

PART 15: Key vendor analysis

Edgewell Personal Care

Kimberly-Clark

P&G

Premier

PART 16: Appendix

List of abbreviations

PART 17: Explore Technavio