2019 年4 月传媒板块整体下跌7.6%，跑输上证指数7.2pct。其中互联网/电影动画/整合营销/广播电视/平面媒体板块分别下跌6.6%/6.9%/4.3%/6.6% /6.0%。

市场回顾 .................................................................................................................................. 4

行业数据回顾 ................................................................................................... 6

1. 电影&院线 ....................................................................................... 6

2. 剧集&视频 .............................................................................................................. 8

3. 网络游戏 .................................................................................................................. 9

4. 在线音乐&在线阅读..................................................................................... 11

5. 广告营销 ............................................................................................................ 12

6. 图书出版 ............................................................................................................ 14