The annual Single Day sale event in November 2017, once again, saw Alibaba shattering sales records. The estimated sales value in 2017 was posted at USD25.3bn, up by 39% y-o-y when compared to the previous record breaking Single's Day sales event in November 2016. Total Single Day sales value across all e-commerce Chinese platforms reached USD38.2bn. Despite the economic slowdown, the underlying market remains strong and Chinese consumer confidence remains high. Notebook PCs and high-end smartphones were the biggest sellers in 2016 and 9M17, with the latter exceeding expectations. Xiaomi saw an uptick in its sales in Q217, growing by almost 20% y-o-y after a dip in Q117. Its latest flagship Mi6 and low-tier models Redmi Note 4X were in high demand. Chinese smartphone vendors Vivo, Oppo, Xiaomi and Huawei have outperformed in 2017, owing to their aggressive price campaigns and innovative devices appealing to mid-range consumers across the country. In addition, Samsung's decision to recall all of its flagship smartphones amid growing safety concerns over the devices' batteries left a gap in 2016/17 that was filled by locally-made products. Apple registered slower growth in 2016 and 2017, but remains in China's top-5 vendors. The new Cybersecurity Law implemented in 2017 could also blunt demand for non-Chinese brands, particularly where data storage and retrieval is a key application for consumers.

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