The global negative-AND (NAND) flash market is expected to grow at a CAGR of 9.69% during the forecast period. NAND flash is gaining more popularity over dynamic random access memory (DRAM) as it does not have to be powered continuously to retain data. In addition, NAND flash is now extensively used for solid state drives (SSDs), which is replacing hard disk drives (HDDs). This is a major factor for market growth.Vendors are shifting their focus from the production of 2D NAND to 3D NAND, as the latter stores more bits of data per layer of memory cells and lowers the cost per gigabyte.The smartphone and tablet segments are the two largest application segments for

NAND flash, accounting for 45.3% of the market. NAND flash is ideal for portable devices due to its non-volatile feature and hence it is widely used in smartphones and tablets. The smartphone market is growing at a CAGR of 7.61%, and the tablet market is growing at a CAGR of 8.32%, which provide an incentive for NAND flash vendors.

PART 01: Executive summary 6

Highlights 6

PART 02: Scope of the report 7

Definition 7

Base year and forecast period 7

Market segmentation 7

Geographical segmentation 8

Vendor selection criteria 8

Currency conversion rates 9

Top-vendor offerings 9

PART 03: Market research methodology 11

Research methodology 11

Economic indicators 11

PART 04: Introduction 12

Key market highlights 12

PART 05: Technology landscape 14

PART 06: Market landscape 18

Market overview 18

Market size and forecast 18

Five forces analysis 21

PART 07: Market segmentation by application 22

Global NAND flash market by application 22

Global NAND flash market by mobile devices 24

Global NAND flash market by SSDs 25

Global NAND flash market by smartcards 26

Global NAND flash market by HHPs 27

Global NAND flash market by USBs 28

Global NAND flash market by others 29

PART 08: Market segmentation by technology 30

Global NAND flash market by technology 30

Market size and forecast 30

PART 09: Market segmentation by type 33

Global NAND flash market by type 33

Market size and forecast 33

Global NAND flash market by MLC 34

Global NAND flash market by TLC 35

Global NAND flash market by SLC 36

PART 10: Geographical segmentation 37

Global NAND flash market by geography 37

Market size and forecast 37

NAND flash market in APAC 38

NAND flash market in Americas 39

NAND flash market in EMEA 40

PART 11: Market drivers 41

Increasing sales of mobile devices 41

NAND flash-based SSDs replacing HHDs 42

Growth of multimedia applications 42

Increased end-user applications for NAND flash 43

PART 12: Impact of drivers 44

PART 13: Market challenges 45

Declining sales of PCs 45

Emergence of Apple's free iCloud service 45

Low penetration of hybrid PCs 45

Cyclic nature of consumer electronics market 46

PART 14: Impact of drivers and challenges 47

PART 15: Market trends 48

Emergence of 3D NAND 48

Development of new computing platforms 48

Evolution of signal processing technology in NAND flash

market 49

Increase in collaborations between vendors 49

PART 16: Vendor landscape 50

Competitive scenario 50

Intel 51

Micron Technology 52

Samsung Electronics 54

SanDisk 55

SK Hynix 55

Toshiba 56

PART 17: Appendix 57

List of abbreviations 57

PART 18: Explore Technavio 58