Consumers today demand products that have multifunctional benefits to address various skin-related issues through one solution. For instance, the demand for Garnier's anti-aging BB cream, which can be used as a serum, primer, moisturizer,foundation, and sunblock, is high. The global skin lighteners market is highly competitive, where the presence of established vendors with considerable equity adds to the competitiveness of the market. Over the forecast period, vendors are expected to further establish their presence in APAC.The global skin lighteners market is facing concerns related to the usage of hydroquinone and mercury in skin lighting products, as these ingredients cause various skin-related issues. To that end, over the coming years, new and improved formulations are expected in the skin lighteners market.

PART 01: Executive summary ............................................ 5

Highlights 5

PART 02: Scope of the report ............................................. 6

Market overview 6

Top-vendor offerings 7

PART 03: Market research methodology ........................... 8

Research methodology 8

Economic indicators 8

PART 04: Introduction ......................................................... 9

Key market highlights 9

PART 05: Market landscape .............................................. 10

Market overview 10

Market size and forecast 11

Five forces analysis 13

PART 06: Geographical segmentation ............................. 14

Market segmentation by geography 2015-2020 14

Skin lighteners market in APAC 15

Skin lighteners market in Europe 16

Skin lighteners market in Americas 18

Skin lighteners market in MEA 20

PART 07: Key leading countries ....................................... 21

Japan 21

China 21

US 22

Brazil 22

PART 08: Market drivers ................................................... 23

Desire for light-colored and even-toned skin 23

Growing importance of personal grooming among male

consumers 23

Demand for plant extract-based skin lighteners 24

PART 09: Impact of drivers ............................................... 25

PART 10: Market challenges ............................................. 26

Concerns over excessive use of hydroquinone and

mercury 26

Challenge in product packaging and differentiation 26

Managing efficient supply chain 27

PART 11: Impact of drivers and challenges .................... 28

PART 12: Market trends .................................................... 29

Demand for innovative and multi-benefit skin lightening

products 29

High demand for UV absorbers in skin lightening

formulations 29

Marketing and advertising initiatives 30

PART 13: Vendor landscape ............................................. 31

Competitor landscape 31

Key market vendors 31

Beiersdorf 32

Estée Lauder 35

L'Oréal 38

P&G 43

Shiseido 47

Unilever 51

Other prominent vendors 55

PART 14: Appendix ........................................................... 59

List of abbreviations 59

PART 15: Explore Technavio ............................................ 60