Health-conscious millennials, aged between 20 and 35 years, worldwide are preferring quinoa and quinoa-based food owing to the nutritional benefits; quinoa contains protein, fiber, various vitamins and minerals, and essential amino acids.During 2014-2015, the food and drink products launched globally with quinoa as an ingredient increased by around 27%. This is attributed to the rising status of quinoa as a superfood. Also, the number of new food and drinks products launched with a claim of being a superfood or supergrain increased by more than 200% during 2011-2015.Owing to quinoa's adaptability and tolerance to arid conditions, it has emerged as

an attractive crop for farmers across various geographical regions. Over the years,quinoa has been receiving greater attention from crop scientists as well as the agribusiness sector, which in turn, will lead to the development of more productive varieties and improved crop yield and quality.Health experts and dieticians nowadays are recommending quinoa-based foods as a part of the diet. This is because of the easy digestibility as well as nutritional profile of quinoa.During the forecast period, food technologists and innovators will continue incorporating quinoa into new product lines to offer consumers a cost-effective solution for nutrition and health maintenance.

PART 01: Executive summary 6

Highlights 6

Marketing mix for global quinoa seeds industry 7

PART 02: Scope of the report 8

Market overview 8

PART 03: Market research methodology 10

Research methodology 10

Economic indicators 10

PART 04: Introduction 11

Key market highlights 11

PART 05: Market landscape 14

Market overview 14

Global health and wellness food market 15

Global quinoa seeds market 17

Major global exporters of quinoa 19

Major global importers of quinoa 20

ive forces analysis 21

PART 06: Geographical segmentation 22

Global quinoa seeds market by geography 22

Quinoa seeds market in Central and South America 24

Quinoa seeds market in North America 26

Quinoa seeds market in Europe 28

Quinoa seeds market in APAC 29

Quinoa seeds market in ROW 31

PART 07: Key leading countries 33

US 33

Canada 35

PART 08: Market drivers 37

Emergence of quinoa as a superfood 37

Rising popularity of quinoa among people with food

intolerances and allergies 38

Increase in recommendations for quinoa by dieticians

and health experts 40

PART 09: Impact of drivers 41

PART 10: Market challenges 42

Fluctuations in prices of quinoa 42

Issues associated with pesticide residue in quinoa

seeds 43

Threat of substitute owing to high penetration of other

plant-based sources of protein 43

PART 11: Impact of drivers and challenges 45

PART 12: Market trends 46

Growing demand for alternative sources of protein 46

Continuous product innovations 47

Growing focus on online retail channel for selling quinoabased

food products 47

PART 13: Competitor analysis 49

Competitive scenario 49

Competitive positioning assessment 50

Market positioning matrix based on product portfolio and

distribution network for key market players 51

Alter Eco 52

Ancient Harvest 54

Andean Naturals 57

Andean Valley 59

Quinoa Foods Company 61

Other prominent vendors 62

PART 14: Appendix 65

List of abbreviations 65

PART 15: Explore Technavio 66