关键词：牙齿美白；漂白工艺；去除污渍；纠正黄牙；氧化脲；过氧化氢
摘 要：Teeth whitening is a bleaching process that removes stains and corrects discolored teeth using chemicals such as carbamide peroxide and hydrogen peroxide. The process has gained popularity over the past two decades, evolving from a treatment for correcting trauma-related teeth discoloration to a cosmetic treatment for enhancing personal appearance.
目 录：

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

03.1 Market Overview

03.2 Product Offerings

04. Market Research Methodology

04.1 Market Research Process

04.2 Research Methodology

05. Introduction

06. Teeth Whitening: An Overview

06.1 Regulatory Environment

07. Market Landscape

07.1 Market Overview

07.2 Market Size and Forecast

07.3 Five Forces Analysis

08. Market Segmentation by Product

08.1 Global Whitening Toothpaste Market

Market Size and Forecast

08.2 Global Teeth Whitening Strips Market

Market Size and Forecast

08.3 Global Teeth Whitening Products by Other

Market Size and Forecast

09. Geographical Segmentation

09.1 Segmentation of Global Teeth Whitening Products

Market by Geography

09.2 Teeth Whitening Products Market in North

America

Market Size and Forecast

09.3 Teeth Whitening Products Market in Europe

Market Size and Forecast

09.4 Teeth Whitening Products Market in APAC

Market Size and Forecast

09.5 Teeth Whitening Products Market in ROW

Market Size and Forecast

10. Buying Criteria

11. Market Growth Drivers

12. Drivers and Their Impact

13. Market Challenges

14. Impact of Drivers and Challenges

15. Market Trends

16. Trends and Their Impact

17. Vendor Landscape

17.1 Competitive Scenario

Key News

17.2 Marketing Strategies

17.3 Market Share Analysis 2014

17.4 Other Prominent Vendors

18. Key Vendor Analysis

18.1 Colgate-Palmolive

Key Facts

Business Overview

Business Segmentation by Revenue 2013

Business Segmentation by Revenue 2012 and 2013

Geographical Segmentation by Revenue 2013

Business Strategy

Recent Developments

SWOT Analysis

18.2 GSK

Key Facts

Business Overview

Business Segmentation by Revenue 2014

Business Segmentation by Revenue 2013 and 2014

Geographical Segmentation by Revenue 2014

Business Strategy

Recent Developments

SWOT Analysis

18.3 Johnson & Johnson

Key Facts

Business Overview

Business Segmentation by Revenue 2014

Business Segmentation by Revenue 2013 and 2014

Geographical Segmentation by Revenue 2014

Business Strategy

Recent Developments

SWOT Analysis

18.4 P&G

Key Facts

Business Overview

Business Segmentation by Revenue 2014

Business Segmentation by Revenue 2013 and 2014

Geographical Segmentation by Revenue 2014

Business Strategy

Recent Developments

SWOT Analysis

19. Other Prominent Vendors

19.1 Brodie & Stone

19.2 CCA Industries

19.3 Church & Dwight

19.4 GO SMiLE

19.5 Henkel

19.6 HUL

19.7 Supersmile

19.8 Ultradent Products

20. Other Reports in This Series