The global printing market consists of printers and supplies. In the past, printing was restricted to printing or publishing establishments. The emergence of home or office digital printers and a rapid increase in the number of internet users worldwide have revolutionized the printing market. Digital printing has become increasingly popular and help boost the demand for printer supplies. However, the market faces challenges such as increased digitization, adverse currency rates, and ever-decreasing demand for physical printing content. We expect the market to decline during the forecast period due to these challenges.

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Market overview

Common currency conversion rates

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Printing industry

Market overview

Market size and forecast

PART 06: Market landscape

Market overview

Market size and forecast

Five forces analysis

PART 07: Market segmentation by type of sales

Growth rate comparison

PART 08: Geographical segmentation

Printer supplies market in Americas

Printer supplies market in EMEA

Printer supplies market in APAC

Growth rate comparison

PART 09: Key leading countries

US

Japan

PART 10: Summary of key figures

PART 11: Market drivers

Demand for inkjet printers and wireless printers

Growing adoption of printers by hobbyists and

entrepreneurs

Increase in outdoor advertising and promotional

activities

PART 12: Impact of drivers

PART 13: Market challenges

Emergence of digital substitution

Consumer preference for e-books

Increasing green initiatives by governments in

developing countries

PART 14: Impact of drivers and challenges

PART 15: Market trends

Increase in demand for color prints

Growing demand for digital printing

Rise in print-on-demand services

PART 16: Buying behavior

PART 17: Vendor landscape

Competitive scenario

Key vendors

PART 18: Analyst insights

PART 19: Appendix

List of abbreviations

PART 20: Explore Technavio