AR engines contain SDKs that provide the necessary tools to develop AR content,software applications, and graphics. They employ tools that use third-party libraries,and include algorithms for computer vision and image processing. However, an AR application developer also has the option to use other software for image recognition and camera calibration. Several AR tools are currently available in the market such as ARToolKit, String, Metaio SDK, DroidAR, ARLab, Android SDK, Eclipse, and Xcode.Certain toolkits are built for face tracking or for marker-based technologies.AR technology is used to blend digital content into the physical world. Computergenerated

images of an individual's surroundings along with relevant information are displayed in a user’s field of vision. The technology enhances user experience through mobiles apps developed specifically for using AR.

PART 01: Executive summary 6

PART 02: Scope of the report 20

Definitions 20

End-user segments 22

Base year and forecast period 22

Market size calculation and segmentation 23

Common currency conversion rates 25

Vendor offerings 25

PART 03: Market research methodology 27

Research methodology 27

Economic indicators 27

PART 04: Introduction 28

Key market highlights 28

Market overview 29

PART 05: Technology life cycle 31

PART 06: Market landscape 33

Market size and forecast 33

Five forces analysis 35

PART 07: Market segmentation by product 39

Global AR market by mobile devices 40

Global AR market by smart glasses 41

Global AR market by HMDs 43

PART 08: Market segmentation by end-user 45

Global mobile devices by end-user 45

Global smart glasses by end-user 48

Global HMDs by end-user 51

PART 09: Geographical segmentation 54

Mobile devices 55

HMDs 57

Smart glasses 58

PART 10: Market drivers 60

Increasing dependence on apps and proliferation of AR

apps for numerous activities 60

Use of AR technology for effective advertising 62

Adoption of the crowdfunding strategy 63

Growing interest has increased the number of

developers 63

Growing integration of AR in mobile devices and

declining ASP of AR hardware 64

Large-scale workforce automation 65

PART 11: Impact of drivers 66

PART 12: Market challenges 68

Hardware limitations 68

Lack of AR content 68

Stringent government regulations 69

Connectivity issues, low awareness, and high user

expectations impacting AR adoption 70

Low value addition of smart glasses to consumers 71

PART 13: Impact of drivers and challenges 72

PART 14: Market trends 73

Use of SLAM technology 73

Emergence of depth-sensing cameras 73

Development of pico projectors 74

Technological advances in the field of AR 75

PART 15: Vendor landscape 76

Competitive scenario 76

Market vendors 78

PART 16: Appendix 94

List of abbreviations 94

PART 17: Explore Technavio 96