Smartwatches are not only used for entertainment, fitness, and wellness but also for online retail and banking. eBay was the first online retail vendor that offered its services through Samsung's smartwatch apps in September 2013. In addition,Citibank extended its services to its customers in the US through the Citi Mobile Lite app for the Apple Watch in July 2015.Fitness band providers are launching smart fitness watches or fitness bands embedded with payment technology. This will likely pose a threat to the growth of the smartwatch payment segment. Smartwatches are expensive compared with fitness bands. With the manufacture of fitness bands embedded with payment solutions, the possibility of individuals preferring fitness bands over smartwatches is likely to be higher.

PART 01: Executive summary 5

Highlights 5

PART 02: Scope of the report 7

Market overview 7

End-user segment 8

Base year and forecast period 8

Vendor selection criteria 8

Summation error 8

Top-vendor offerings 8

PART 03: Market research methodology 9

Research methodology 9

Economic indicators 9

PART 04: Introduction 10

Key market highlights 10

PART 05: Market landscape 12

Market overview 12

Product life cycle 13

Contactless payment transaction system 14

Global wearable payment market 15

Five forces analysis 18

PART 06: Market segmentation by device 19

Global wearable payment market by device 19

Global smartwatch payment market 22

Global fitness band payment market 24

PART 07: Buying criteria 26

PART 08: Geographical segmentation 28

Global wearable payment market by geography 28

Wearable payment market in Americas 31

Wearable payment market in EMEA 32

Wearable payment market in APAC 33

PART 09: Market attractiveness 35

Market attractiveness by device 35

Market attractiveness by geography 36

PART 10: Key leading country 37

US 37

PART 11: Market drivers 38

PART 12: Impact of drivers 40

PART 13: Market challenges 41

PART 14: Impact of drivers and challenges 44

PART 15: Market trends 45

PART 16: Vendor landscape 47

Competitive scenario 47

Key leading vendors 47

Other prominent vendors 51

PART 17: Appendix 55

List of abbreviations 55

PART 18: Explore Technavio 56