关键词：美国；酒精饮料；鸡尾酒
摘 要：The US alcoholic beverages market represented approximately 55% of the overall beverage market revenues in the US in 2012. The US alcoholic beverages market registered a CAGR of 2.9% over the period of 2006-2012. The leading factors which have been driving the market over the period 2006-2012 include increasing demand for flavored alcoholic beverages and ready to drink cocktails, increasing investment in brand building by the companies, major consolidations, off-premise sales and drinks with low-calorie and low-alcohol content.
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