关键词：功能性饮料；维生素；非酒精饮料；有功能性益处；提供营养
摘 要：Functional beverages are a segment of non-alcoholic beverages that contain vitamins, herbs, pre- and probiotic live bacteria and yeasts, non-digestible fiber, amino acids, or additional raw vegetables and fruits. Functional beverages also include RTD teas that have functional benefits, as well as non-dairy beverages that provide nutrition for lactose intolerant individuals or those who are looking to cut down on dairy fats.
目 录：

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Market overview

Top-vendor offerings

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Market landscape

Market overview

Market size and forecast

Five forces analysis

PART 06: Market segmentation by product

Market overview

Market size and forecast

PART 07: Geographical segmentation

Segmentation of market by geography

PART 08: Key leading countries

PART 09: Market drivers

Health benefits associated with functional drinks

Convenience and on-the-go feasibility

Health and wellness trend

Product innovations

Use of local ingredients and flavors

Availability of products through multiple retail platforms

Aging population

PART 10: Impact of drivers

PART 11: Market challenges

Challenges in product formulation

Product ingredient labeling

High sugar content in functional beverages

Lack of product awareness

Negative effects of certain ingredients and overdosage

Stringent government regulations

PART 12: Impact of drivers and challenges

PART 13: Market trends

Increase in use of natural ingredients and botanicals in

functional drinks

Functional drink manufacturers targeting young video

gamers

Emergence of non-traditional fitness activities

Increasing focus of vendors on enhancing brand

identity

PART 14: Vendor landscape

Competitive landscape

Other prominent vendors

PART 15: Key vendor analysis

Coca-Cola

Danone

Monster Beverage

PepsiCo

Red Bull

Yakult

PART 16: Explore Technavio