关键词：家用塑料品；国内价格；进出口分析；发展前景；地区销售
摘 要：Currently, some famous international household plastic product brands have already entered in China, of which American Tupperware and South Korean Lock & Lock are accepted by China’s consumers gradually. Although China is a large plastic products production country and there are thousands of enterprises which engaged in household plastic products production, there is no brand with high reputation, and also there are not many “presentable” products. As for most products, the surface is coarse and the design is similar, and the high-end product field is almost blank.
目 录：

1. Overview of Household Plastic Products

1.1 Definition

1.2 Development History of the Industry

1.3 Classification

1.4 Industry Chain

2. Development Environment of China’s Household Plastics Products Industry in 2012

2.1 Economy and Social Environment of Chinain the First Half Year of 2012

2.1.1 Macro Economy

2.1.2 Industrial Trends

2.1.3 Fixed Assets Investment

2.2 Relevant Policies of Household Plastics Products Industry

3. Production Status of China’s Household Plastics Products

3.1 Development Status of the Industry

3.2 Overview of Production Capacity

3.3 Overview of Market Capacity

3.4 Industrial Life Cycle

3.4.1 Two Independent Variables of Life Cycle.

3.4.2 Trend Comparison between Industry Profit Growth and Scale Expansion

3.5 Existing Problems of the Industry

4. Domestic Price Trend and Factors of Affecting Price for Household Plastics Products

5. Development Status of China’s Household Plastics Products in 2011

5.1 Overall Scale of Household Plastics Products Industry

5.1.1 Market Size

5.1.2 Profit Growth

5.1.3 Assets Change.

5.2 Profit and Loss Change of Household Plastics Products Industry.

5.2.1 Numbers of Deficit Enterprises

5.2.2 Change of Deficit

5.2.3 Deficit Proportion of Industry Profit

5.3 Debt Capacity

5.3.1 Asset-Liability Ratio

5.3.2 Receivables Turnover Ratio

5.3.3 Cash Debt Coverage Ratio

5.4 Profitability of the Industry

5.4.1 Gross Margin Change

5.4.2 Capital Return Change

5.4.3 Profit Margin Change of Cost

6. Analysis of Import and Export

6.1 Import

6.2 Export

7. Market Competitive Strategy of Household Plastics Products Industry

7.1 Product Competition

7.2 Porter's Five Forces Model of Industry Competition

7.2.1 Suppliers

7.2.2 Internal Competition of the Industry

7.2.3 Purchasers

7.2.4 New Entrants

7.2.5 Enterprises of Substitutes

7.3 Market Competitive Strategy

8. Development Prospect of China’s Household Plastics Products Industry,

2012-2016

8.1 Forecast of Industry Development

8.2 Forecast of Product Development

9. Upstream and Downstream Industries of Household Plastic Products Industry .4

9.1 Upstream Industry

9.2 Downstream Industry

9.2.1 Real Estate Industry

9.2.2 Construction Industry.

10. Key Manufacturers of Household Plastics Products

10.1 Fujian Chahua Household Plastics Co., Ltd

10.1.1 Company Profile

10.1.2 Competitive Advantage

10.1.3 Future Development Strategy and Planning

10.2 Guangdong Haixing Holding Group

10.2.1 Company Profile

10.2.2 Industry Status

10.2.3 Competitive Advantage

10.2.4 Future Development Strategy and Planning

10.3 Tupperware (China) Co., Ltd

10.3.1 Company Profile

10.3.2 Operation and Financial Situation

10.3.3 Mode of Operation

10.3.4 Future Development Strategy and Planning

10.4 Lock & Lock Joint-Stock Corporation

10.4.1 Company Profile

10.4.2 Operation and Financial Situation, 2009-2011.

10.4.3 Enterprises Layout inChina, 2009-2011

10.4.4 Future Development Strategy and Planning

10.5 Xinya Holding Group

10.5.1 Company Profile

10.5.2 Competitive Capacity.

10.5.3 Future Development Strategy and Planning

10.6 Anhui Fuguang Industrial Co., Ltd

10.6.1 Company Profile

10.6.2 Competitive Capacity.

10.6.3 Future Development Strategy and Planning

11. Regional Sales of Household Plastics Products

11.1 Market Structure of Regional Sales inChina

11.2 Sales in Northeast Region

11.2.1 Sales Scale, 2007-2011

11.2.2 Sales by Specification

11.3 Sales inNorth China

11.3.1 Sales Scale, 2007-2011

11.3.2 Sales by Specification

11.4 Sales inEast China

11.4.1 Sales Scale, 2007-2011

11.4.2 Sales by Specification

11.5 Sales inSouth China

11.5.1 Sales Scale, 2007-2011

11.5.2 Sales by Specification

11.6 Sales inCentral China

11.6.1 Sales Scale, 2007-2011

11.6.2 Sales by Specification

11.7 Sales inNorthwest China

11.7.1 Sales Scale, 2007-2011

11.7.2 Sales by Specification

11.8 Sales inSouthwest China

11.8.1 Sales Scale, 2007-2011

11.8.2 Sales by Specification

12. Investment Strategic Research of China’s Household Plastics Products Industry

12.1 Investment Income.

12.1.1 Asset Turnover Ratio, 2007-2011

12.1.2 Asset-Liability Ratio, 2007-2011

12.1.3 Return on Assets, 2007-2011

12.1.4 Assets Investment, 2007-2011

12.2 Investment Risk

12.2.1 Risk of Market Competition

12.2.2 Risk of Raw Material Pressure

12.2.3 Risk of Technology.

12.2.4 Risk of Export Trade

12.3 Investment Strategy ofChina’s Household Plastics Products Industry, 2011-2012

12.3.1 Brand Strategy

12.3.2 Merger and Restructuring Strategy

12.3.3 Sales Strategy

13. Development Strategy Research as per “Twelfth Five-Year Plan” by Enterprises of

Household Plastics Products

13.1 Significance of “Twelfth Five-Year Plan” Background

13.2 Principles of “Twelfth Five-Year Plan”

13.2.1 Science

13.2.2 Practice

13.2.3 Foresight

13.2.4 Innovation

13.2.5 Comprehensiveness

13.3 Evidences of “Twelfth Five-Year Plan”

13.3.1 Law of Industry Development

13.3.2 Enterprises Resources and Capabilities

13.3.3 Predictable Strategy Positioning