AR technology is an amalgamation of digital content with the physical world. The technology displays computer-generated images to the user and offers relevant information about real-world objects. The user can scan the physical real-world environment for an object or even a location. The technology follows it up with an enhanced or augmented experience through virtual computer-generated information. End-users can use this technology through apps developed for mobile devices.

PART 01: Executive summary

PART 02: Scope of the report

Definitions

Market size calculation and segmentation

Application segments

End-user segments

Geographical segmentation

Vendor segmentation

Common currency conversion rates

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

History

PART 05: Technology landscape

Technology life cycle

PART 06: Mobile AR value chain

PART 07: Market size and forecast

Potential average revenue per user (ARPU)

Five forces analysis

PART 08: Market segmentation by application

PART 09: Market segmentation by end-user

Enterprise

Consumer

PART 10: Geographical segmentation

Mobile AR market in EMEA

Mobile AR market in Americas

Mobile AR market in APAC

PART 11: Market drivers

Increasing dependence on apps and proliferation of AR

apps for numerous activities

Use of AR technology to make advertising more

effective

Adoption of crowdfunding strategy

Growing smartphone and tablet market in APAC

Growing awareness of AR technology

PART 12: Impact of drivers

PART 13: Market challenges

Hardware limitations

Lack of content

Stringent government regulations

Lack of interoperability across mobile platforms

PART 14: Impact of drivers and challenges

PART 15: Market trends

Partnership with mobile AR content creator

Emergence of depth-sensing cameras

Availability of pico projectors

PART 16: Vendor landscape

Competitive scenario

Major vendors

Other prominent vendors

PART 17: Appendix

List of abbreviations

PART 18: Explore Technavio