The introduction of messengers and chat options on the online classified ad platforms has made communication between buyers and sellers easier. Mobile apps allow buyers and sellers to connect at mutual convenience. Mobile apps for online classified ads accounted for almost 40% of the total market revenue in 2015.With the growing reach of social networking websites, it has become a common

practice for individuals to share the listing from classified platforms on social networking platforms. This increases the visibility of the listed products or services and helps advertisers generate higher traffic. However, it can also impact the revenue inflow of online classified ad platform providers, if the advertiser directly lists the product on social networking sites without tapping into lassified ad platforms.

PART 01: Executive summary 6

Highlights 6

PART 02: Scope of the report 7

Market overview 7

End-user segments 8

Base year 9

Vendor segmentation 9

Summation error 9

Top-vendor offerings 9

PART 03: Market research methodology 10

Research methodology 10

Economic indicators 10

PART 04: Introduction 11

Key market highlights 11

PART 05: Market landscape 13

Market overview 13

Product life cycle 14

Global online advertising market 15

Online classified ads in global online advertising

market 17

Global online classified ad platform market 18

Five forces analysis 20

PART 06: Market segmentation by business model 21

Global online classified ad platform market by business

model 21

Global online classified ad platform market by horizontal

model 24

Global online classified ad platform market by vertical

model 25

PART 07: Market segmentation by category 26

Global online classified ad platform market by

category 26

PART 08: Buying criteria 29

PART 09: Market segmentation by type 31

Global online classified ad platform market by type 31

Global online classified ad platform market by normal

ads 34

Global online classified ad platform market by featured

ads 35

PART 10: Geographical segmentation 37

Global online classified ad platform market by

geography 37

Online classified ad platform market in Americas 40

Online classified ad platform market in EMEA 42

Online classified ad platform market in APAC 44

PART 11: Key leading countries 46

Key leading countries 46

PART 12: Market drivers 49

PART 13: Impact of drivers 52

PART 14: Market challenges 53

PART 15: Impact of drivers and challenges 55

PART 16: Market trends 56

PART 17: Vendor landscape 58

Competitive scenario 58

Key vendors 58

Other prominent vendors 60

PART 18: Appendix 63

List of abbreviations 63

PART 19: Explore Technavio 64