关键词：美国主导；全球热饮市场；咖啡；茶叶消费；增长
摘 要：In 2013, the US dominated the global hot drinks market with a share of approximately 14.5%. Hot drinks consumption in the country has predominantly been inclined toward coffee. Lately, however, tea consumption is gaining precedence over coffee. During the forecast period, the hot drinks market in the US is expected to grow at a moderate rate both in terms of revenue and volume. By revenue, the market is expected to grow at a CAGR of 1.68%, whereas by volume it is expected to grow at a CAGR of 1.53%. In terms of products, the coffee market is expected to grow at a CAGR of 1.51% by revenue. Tea, on the other hand, isexpected to post a higher growth rate of 2.55%. The other hot drinks segment is expected to post a CAGR of 1.64%.
目 录：

Executive Summary

List of Abbreviations

Scope of the Report

03.1 Market Overview

03.2 Product Offerings

Market Research Methodology

04.1 Market Research Process

04.2 Research Methodology

Introduction

Market Landscape

06.1 Market Overview

06.2 Market Size and Forecast by Revenue

06.3 Market Size and Forecast by Volume

06.4 AP, PCC, and PCE

06.4.1 AP of Hot Drinks in US

06.4.2 PCC of Hot Drinks Market in US

06.4.3 PCE on Hot Drinks in US

06.5 Five Forces Analysis

Market Segmentation by Product

07.1.1 Market Share of Coffee in US

07.1.2 Market Share of Tea in US

07.1.3 Market Share of Other Hot Drinks in US

07.2 Coffee Market in US

07.2.1 Market Size and Forecast by Revenue

07.2.2 Market Size and Forecast by Volume

07.2.3 AP of Coffee in US

07.2.4 PCC of Coffee in US

07.2.5 PCE on Coffee in US

07.3 Tea Market in US

07.3.1 Market Size and Forecast by Revenue

07.3.2 Market Size and Forecast by Volume

07.3.3 AP of Tea in US

07.3.4 PCC of Tea in US

07.3.5 PCE on Tea in US

07.4 Other Hot Drinks Market in US

07.4.1 Market Size and Forecast by Revenue

07.4.2 Market Size and Forecast by Volume

07.4.3 AP of Other Hot Drinks in US

07.4.4 PCC of Other Hot Drinks in US

07.4.5 PCE on Other Hot Drinks in US

07.5 Comparison of Coffee, Tea, and Other Hot Drinks

Markets in US

Market Segmentation by Distribution

Channel

Buying Criteria

Market Growth Drivers

Drivers and their Impact

Market Challenges

Impact of Drivers and Challenges

Market Trends

Trends and Their Impact

Vendor Landscape

16.1 Competitive Scenario

16.2 Market Share Analysis 2014

16.3 Other Prominent Vendors

Market Opportunity Assessment for Vendors

Key Vendor Analysis

18.1 Mondelez International

18.1.1 Key Facts

18.1.2 Business Overview

18.1.3 Revenue by Business Segmentation 2013

18.1.4 Revenue by Business Segmentation 2012 and 2013

18.1.5 Revenue by Geographical Segmentation 2013

18.1.6 Recent Developments

18.1.7 SWOT Analysis

18.2 Nestlé

18.2.1 Key Facts

18.2.2 Business Overview

18.2.3 Business Segmentation by Revenue 2013

18.2.4 Business Segmentation by Revenue 2012 and 2013

18.2.5 Geographical Segmentation by Revenue 2013

18.2.6 Business Strategy

18.2.7 Recent Developments

18.2.8 SWOT Analysis

18.3 Starbucks Corporation

18.3.1 Key Facts

18.3.2 Business Overview

18.3.3 Business Segmentation by Revenue 2013

18.3.4 Business Segmentation by Revenue 2012 and 2013

18.3.5 Geographical Segmentation by Revenue 2013

18.3.6 Business Strategy

18.3.7 Recent Developments

18.3.8 SWOT Analysis

18.4 J.M.Smucker

18.4.1 Key Facts

18.4.2 Business Overview

18.4.3 Business Segmentation by Revenue 2014

18.4.4 Business Segmentation by Revenue 2013 and 2014

18.4.5 Geographical Segmentation by Revenue 2014

18.4.6 Business Strategy

18.4.7 Recent Developments

18.4.8 SWOT Analysis

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