关键词：社交媒体；商业工具；帮助企业；创建和维护；知名度；品牌形象
摘 要：Social media are a business tool that helps organizations create and maintain their visibility and brand image. They provide a wide range of services, communications, and feedback, which help in understanding customer demands and needs. However, this generates a huge volume of data from diverse sources and creates a gap between understanding these data and using them for the future benefit of organizations. BI bridges this gap and converts unstructured data into actionable insights and helps organizations make enhanced and well-informed decisions. Social BI uses enterprise tools such as CRM and marketing automation with BI output to aid in making collective decisions. It helps interpret the data generated from social networking sites. It is usually managed by a third-party analytical software solution that combines project management software and social media engagement techniques. Social BI is a relatively new concept and is thus witnessing increased adoption by organizations across various industry verticals.
目 录：

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

03.1 Market Overview

03.2 Product Offerings

04. Market Research Methodology

04.1 Market Research Process

04.2 Research Methodology

05. Introduction

06. Market Landscape

06.1 BI Market Overview

06.2 Social BI Components

06.3 Social BI Services

06.4 Market Size and Forecast

06.5 Five Forces Analysis

07. Geographical Segmentation

07.1 Global Social BI Market by Geographical

Segmentation 2014-2019

08. Buying Criteria

09. Market Growth Drivers

10. Drivers and their Impact

11. Market Challenges

12. Impact of Drivers and Challenges

13. Market Trends

14. Trends and their Impact

15. Vendor Landscape

15.1 Competitive Scenario

15.2 Major Vendors

15.3 Other Prominent Vendors

16. Key Vendor Analysis

16.1 IBM

16.1.1 Key Facts

16.1.2 Business Description

16.1.3 Business Segmentation

16.1.4 Revenue Segmentation by Business Segment

16.1.5 Revenue Segmentation by Business Operation

16.1.6 Revenue Comparison of Business Segments 2012 and 2013

16.1.7 Revenue Segmentation by Geography

16.1.8 Business Strategy

16.1.9 Key Developments

16.1.10 SWOT Analysis

16.2 Oracle

16.2.1 Key Facts

16.2.2 Business Overview

16.2.3 Business Segmentation by Revenue 2013

16.2.4 Business Segmentation by Revenue 2012 and 2013

16.2.5 Geographical Segmentation by Revenue 2013

16.2.6 Business Strategy

16.2.7 Recent Developments

16.2.8 SWOT Analysis

16.3 SAP

16.3.1 Key Facts

16.3.2 Business Overview

16.3.3 Business Segmentation

16.3.4 Business Segmentation by Revenue 2013

16.3.5 Business Segmentation by Revenue 2012 and 2013

16.3.6 Geographical Segmentation by Revenue 2013

16.3.7 Business Strategy

16.3.8 Key Developments

16.3.9 SWOT Analysis

16.4 SAS Institute

16.4.1 Key Facts

16.4.2 Business Overview

16.4.3 Revenue Segmentation by Industry 2012

16.4.4 Geographical Segmentation by Revenue 2012

16.4.5 Business Strategy

16.4.6 Recent Developments

16.4.7 SWOT Analysis

17. Other Reports in this Series