In recent years, paddle boards, the most important equipment for stand up paddle (SUP) boarding, have witnessed a transformation from traditional paddle boards to inflatable SUP boards (I-SUPs). This technology helps make the sports much more convenient and hassle-free, which is accessible to the majority of the populace.Currently, SUP boarding as a universal game is witnessing adoption in many regions. This growth not only comes in the form of revenue, but also in terms of participation, competitions, and leagues. Many professional leagues are getting established in European countries. For instance, the European Stand Up Paddle (EuroSUP) Championships 2016, was held in France in June, was the first ever SUP championships to be held in the region.The global SUP board market is expected to post a CAGR of 15.05% by revenue during the forecast period. In past few years, various water sports at large have witnessed government support in many countries in an attempt to increase the revenue generated from the tourism industry. This step is anticipated to aid in the expansion of the market over the next five years.

PART 01: Executive summary 5

Highlights 5

PART 02: Scope of the report 6

Market overview 6

Top-vendor offerings 8

PART 03: Market research methodology 10

Research methodology 10

Economic indicators 10

PART 04: Introduction 11

Key market highlights 11

PART 05: Market landscape 12

Global water sports equipment market: Overview 12

Global SUP board market: Overview 13

Five forces analysis 16

PART 06: Market segmentation by product type 17

Global paddle boards market 18

Global paddles market 21

Global paddle boarding accessories market 23

PART 07: Market segmentation by distribution channel 25

PART 08: Geographical segmentation 28

SUP board market in Americas 29

SUP board market in Europe 31

SUP board market in ROW 33

PART 09: Market drivers 35

Increased adoption of SUP boards 35

Availability of multi-purpose SUP boards 36

Increase in number of soft adventure sports

enthusiasts 37

PART 10: Impact of drivers 38

PART 11: Market challenges 39

Preference for rentals due to high costs of SUP boards 39

Unfavorable weather conditions 39

Inconsistent raw material prices 40

PART 12: Impact of drivers and challenges 41

PART 13: Market trends 42

Availability of I-SUPs 42

Fitness benefits associated with SUP boarding 43

Availability of SUP foil boarding 44

PART 14: Vendor landscape 45

Competitive scenario 45

BIC Sport 46

Naish International 49

Red Paddle Co. 51

Starboard 52

Tower 55

Other prominent vendors 56

PART 15: Appendix 58

List of abbreviations 58

PART 16: Explore Technavio 59