关键词：啤酒；酒精饮料；非酒精性需求；工艺啤酒
摘 要：Beer constitutes an integral part of the heritage and traditional cuisines of many countries, especially in Europe and the Americas. It is one of the most commonly consumed alcoholic drinks worldwide. China and India are currently the two highest consumers of the beverage in APAC. The introduction of flavored, gluten-free, and organic beers has been successful in gaining increased customer interest in the beverage and is contributing significantly to the growth of this market. Although the sales of beers have increased in recent years owing to factors such as rising demand for premium beers and beers with low alcohol content, competition from non-alcoholic beverages is steep and increasing considerably. Anti-alcohol campaigns also affect demand. The lack of awareness regarding craft beer and its manufacture in many regions, along with the rising prices of raw materials such as barley, all have an adverse impact on the profit margins of vendors.
目 录：

01. Executive Summary

02. Scope of the Report

02.1 Market Overview

02.2 Product Offerings

03. Market Research Methodology

03.1 Market Research Process

03.2 Research Methodology

04. Introduction

05. Global Overview

05.1.1 Economic Status of Major Countries in 2013

05.1.2 Overview of Macroeconomic Factors in Major Countries

06. Market Landscape

06.1 Market Overview

06.2 Cost Structure

06.3 Key Beer-producing Countries

07. Global Beer Market

07.1 Market Size and Forecast by Revenue

07.2 Market Size and Forecast by Volume

07.3 Five Forces Analysis

08. Market Segmentation by Product

08.1 Segmentation of Global Beer Market by Product.

08.2 Global Standard Beer Market

08.2.1 Market Size and Forecast

08.3 Global Premium Beer Market

08.3.1 Market Size and Forecast

08.4 Global Specialty Beer Market

08.4.1 Market Size and Forecast

08.5 Global Other Beer Market

08.5.1 Market Size and Forecast

09. Geographical Segmentation

09.1 Global Beer Market by Geographical

Segmentation 2014

09.2 Beer Market in EMEA

09.2.1 Market Size and Forecast

09.3 Beer Market in Americas

09.3.1 Market Size and Forecast

09.4 Beer Market in APAC

09.4.1 Market Size and Forecast

10. Key Leading Countries

10.1 China

10.2 US

10.3 Brazil

11. Buying Criteria

12. Market Growth Drivers

13. Drivers and their Impact

14. Market Challenges

15. -Impact of Drivers and Challenges

16. Market Trends

17. Trends and Their Impact

18. Vendor Landscape

18.1 Competitive Scenario

18.2 Competitive Scenario

18.3 Market Share Analysis 2014

18.4 Other Prominent Vendors

19. Key Vendor Analysis

19.1 AB InBev

19.1.1 Key Facts

19.1.2 Business Overview

19.1.3 Business Segmentation by Revenue 2014

19.1.4 Business Segmentation by Revenue 2013 and 2014

19.1.5 Business Strategy

19.1.6 Recent Developments

19.1.7 SWOT Analysis

19.2 Carlsberg

19.2.1 Key Facts

19.2.2 Business Overview

19.2.3 Business Segmentation by Revenue 2014

19.2.4 Business Segmentation by Revenue 2013 and 2014

19.2.5 Geographical Segmentation by Revenue 2014

19.2.6 Business Strategy

19.2.7 Recent Developments

19.2.8 SWOT Analysis

19.3 Chinese Resource Enterprise

19.3.1 Key Facts

19.3.2 Business Overview

19.3.3 Business Segmentation

19.3.4 Geographic Segmentation

19.3.5 SWOT Analysis

19.4 Heineken

19.4.1 Key Facts

19.4.2 Business Overview

19.4.3 Brands

19.4.4 Business Segmentation by Revenue 2014

19.4.5 Business Segmentation by Revenue 2013 and 2014

19.4.6 Business Strategy

19.4.7 Recent Developments

19.4.8 SWOT Analysis

19.5 SABMiller

19.5.1 Key Facts

19.5.2 Business Overview

19.5.3 Business Segmentation by Revenue 2014

19.5.4 Business Segmentation by Revenue 2013 and 2014

19.5.5 Geographical Segmentation by Revenue 2014

19.5.6 Business Strategy

19.5.7 Recent Developments

19.5.8 SWOT Analysis

19.6 Tsingtao Brewery Company Limited

19.6.1 Key Facts

19.6.2 Business Overview

19.6.3 Revenue Comparison

19.6.4 Recent Developments

19.6.5 SWOT Analysis

20. Other Reports in this Series