Professional haircare brands that are available locally are gaining momentum in the market, as these are perceived to have a better understanding of domestic consumers and their specific haircare needs. International brands that are entering local markets do so after gaining an understanding of specific consumer requirements in those markets. In 2015, premium Italian brands such as Nika and the styling brand EIMI from Wella Professionals entered Germany's professional haircare market.Manufacturers have launched blemish balms (BB) and color correcting (CC) products for hair. With the growing appetite for multifunctional products for colored hair, salons such as L’Oréal Professionnel and Schwarzkopf Professional have launched new color correcting treatments. Color Corrector Vitamino Color from L'Oréal Professionnel, for instance, is a CC cream for hair that has been colored blond.The market for professional haircare products is likely to see considerable growth in developing countries, where the number of hair salons is on the rise as consumers are increasingly looking for specialized products and extended services such as advice from haircare professionals for their haircare issues.

PART 01: Executive summary 5

Highlights 5

PART 02: Scope of the report 6

Market overview 6

Top-vendor offerings 8

PART 03: Market research methodology 10

Research methodology 10

Economic indicators 10

PART 04: Introduction 11

Key market highlights 11

PART 05: Market landscape 12

Global professional haircare market 12

Five forces analysis 14

PART 06: Market segmentation by distribution channel 15

Global professional haircare market: Distribution

channels 15

PART 07: Market segmentation by product 18

Global professional haircare market by product 18

Global professional hair colorant market 18

Global professional shampoo and conditioner market 20

Global professional hair styling products market 22

Global professional straightening and perming products

market 23

PART 08: Geographical segmentation 24

Market segmentation by geography 24

Professional haircare market in the Americas 24

Professional haircare market in Europe 26

Professional haircare market in APAC 27

Professional haircare market in MEA 28

PART 09: Market drivers 30

Use of multiple platforms to engage with consumers 30

Leveraging hair salons 30

Rising demand for hair color services 31

PART 10: Impact of drivers 32

PART 11: Market challenges 33

Cannibalization through one-time purchase items and

DIY home product packs 33

New medical technologies for hair enhancement 33

Demand and forecast projection and management of

inventory 33

Threat from counterfeit products 34

PART 12: Impact of drivers and challenges 35

PART 13: Market trends 36

Launch of customized products 36

Promotion and bundle services at salons 37

Targeted scalp solution products 38

Product innovation 38

PART 14: Vendor landscape 40

Competitive analysis 40

Comparative analysis of key vendors 40

PART 15: Key vendor analysis 41

Henkel 41

Kao 42

L'Oréal 43

P&G 44

Unilever 46

Other prominent vendors 47

PART 16: Appendix 50

List of abbreviations 50

PART 17: Explore Technavio 51