The pickup truck market is divided into two categories: full-size and mid-size vehicles. The full-size pickup truck market is driven by the US while Thailand is the leader in the mid-size pickup truck market.Advances in technology, the robustness of the vehicle, ground holding capacity,and off-roading capability contribute to product attractiveness among customers in global markets.Factors such as replacement of aging vehicles, low gasoline prices, and convenient interest rates for the purchase of bigger vehicles are driving the pickup truck market in the Americas. However, it is estimated that the market will experience slow growth during the forecast period.

The use of a pickup truck as a luxury vehicle and work truck is boosting demand for pickup trucks globally.The global pickup trucks market sold 5.45 million units in 2015, and should sell 7.17 million units by 2020, growing at a CAGR of 5.65%.This report covers the present scenario and the growth prospects of the global pickup truck market for 2016-2020. The report covers the unit sales of pickup trucks worldwide.

PART 01: Executive summary 6

Highlights 6

PART 02: Scope of the report 8

Market overview 8

Report coverage 8

Top-vendor offerings 10

PART 03: Market research methodology 11

Research methodology 11

Economic indicators 11

PART 04: Introduction 12

Key market highlights 12

Automotive industry: Overview 13

Light commercial vehicle industry: Overview 15

Pickup truck industry: An overview 17

Component cost of pickup trucks 20

Weight distribution in pickup trucks 21

Retail market: A change of face in pickup trucks 21

Regulatory framework 22

PART 05: Market landscape 23

Market overview 23

Five forces analysis 29

PART 06: Market segmentation by geography 30

Segmentation of global pickup truck market by

geography 30

Pickup truck market in Americas 32

Pickup truck market in APAC 34

Pickup truck market in EMEA 36

PART 07: Key leading countries 38

PART 08: Market drivers 40

PART 09: Market challenges 43

PART 10: Market trends 46

PART 11: Vendor landscape 49

Competitive benchmarking 49

Other prominent vendors 50

PART 12: Key vendor analysis 51

FCA 51

Ford Motor Company 52

General Motors 53

Nissan 54

Toyota 55

PART 13: Appendix 56

List of abbreviations 56

PART 14: Explore Technavio 57