关键词：游戏产业；大数据分析；游戏货币化
摘 要：The game industry is experiencing tremendous change as the traditional gaming landscape expands to include new types of games, platforms, and players. Game developers and brands have an opportunity to apply these big data analytics techniques to capture rich and varied behavioral and multi-structured game and player data. You can store this data in noSQL databases and integrate it with relational transactional databases to gain keen competitive advantages through deeper and more actionable insights.