The global watch market is likely to grow during the forecast period. An increased demand for Swiss-made luxury watches is mainly driving the market growth. This demand is because of the growing fashion consciousness and a rise in disposable income (especially among the middle classes in emerging countries such as India,China, and Brazil). Manufacturers are also entering the e-commerce segment to

expand their visibility and facilitate online sales and support. The global online sales of watches increased at a CAGR of 19% from 2009 to 2014, and the trend is expected to continue during the forecast period. However, the presence of counterfeit watches is a key factor affecting the market growth.

PART 01: Executive summary 6

PART 02: Scope of the report 17

Market overview 17

Top vendor offerings 19

Key focus points 21

PART 03: Market research methodology 23

Research methodology 23

Economic indicators 23

PART 04: Introduction 24

Key market highlights 24

PART 05: Market landscape 27

Market overview 27

Global watch market 28

Five forces analysis 29

PART 06: Market segmentation by distribution channel 30

Global watch market by distribution channel 30

PART 07: Market segmentation by material used 32

Global watch market by materials used 32

PART 08: Market segmentation by product 34

Global watch market by product 34

Global quartz watch market 34

Global mechanical watch market 36

PART 09: Geographical segmentation 38

Global watch market by geography 38

Watch market in APAC 38

Watch market in Europe 39

Watch market in North America 41

Watch market in ROW 42

PART 10: Key leading countries 44

Hong Kong 44

US 45

China 45

PART 11: Market drivers 47

Internet retailing growth beneficial to watch market 47

High demand for Swiss-made luxury watches 47

Millennials the major shoppers for watches 48

Rising fashion consciousness 49

PART 12: Impact of drivers 51

PART 13: Market challenges 52

Counterfeit products 52

Currency fluctuations and tax rates 54

Rising demand for smartwatches 54

PART 14: Impact of drivers and challenges 56

PART 15: Market trends 57

Growing demand for sports watches 57

Marketing initiatives 57

Innovations in digital watches 57

PART 16: Vendor landscape 58

Competitive scenario 58

PART 17: Key vendor analysis 59

Fossil Group 59

LVMH 64

Richemont 67

Rolex 68

The Swatch Group 70

Other prominent vendors 72

PART 18: Appendix 76

List of abbreviations 76

PART 19: Explore Technavio 77