Instant coffee is prepared by vaporizing brewed coffee beans. It is available in the form of powder and differs from freshly brewed coffee in terms of flavor and aroma. The main advantage of instant coffee is the convenience in preparing it. Also, it requires less equipment for preparation. Although fresh coffee dominates the overall coffee market, instant coffee continues to gain share, due to its greater appeal among new coffee drinkers. The convenience and versatility, in terms of flavor and aroma, of instant coffee make it an attractive drink in developing countries. On the other hand, in developed countries, instant coffee seeks to shed its commodity image to sustain consumer interest. Sales of instant coffee, the kind of coffee that dissolves in hot water and has been popularized by brands like Nescafé, have nearly tripled since 2000.

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Market overview

Top-vendor offerings

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Market landscape

Global coffee market: Overview

Global instant coffee market: By revenue

Global instant coffee market: By volume

Five forces analysis

PESTLE analysis

PART 06: Market segmentation by product

Global instant coffee market by product

Global spray-drying instant coffee market

Global freeze-drying instant coffee market

PART 07: Market segmentation by distribution channel

Market overview

PART 08: Geographical segmentation

Global instant coffee market by geography

Instant coffee market in Europe

Instant coffee market in APAC

Instant coffee market in Americas

Instant coffee market in MEA

PART 09: Key leading countries

Instant coffee market in Russia

Instant coffee market in China

Instant coffee market in the UK

Instant coffee market in India

Instant coffee market in Australia

PART 10: Market drivers

Prominence of café culture

Optimal alternative for time-pressed consumers

Growth in demand for Robusta coffee

PART 11: Impact of drivers

PART 12: Market challenges

Presence of substitutes

Americas preference for fresh coffee

Volatile price of green coffee beans

PART 13: Impact of drivers and challenges

PART 14: Market trends

Advent of flavored instant coffee

Key competitors’ focus to boost coffee production

Shift in consumer’s coffee preferences

PART 15: Competitor landscape

Competitive scenario

PART 16: Key competitor analysis

JACOBS DOUWE EGBERTS (JDE)

Keurig Green Mountain

Nestlé

Starbucks

Other prominent vendors

PART 17: Appendix

List of abbreviations

PART 18: Explore Technavio