We expect the global chewing gum market to grow at a CAGR of 1.25% over the next five years. APAC is the fastest-growing region in the market. South and Central America and the Middle East are also expected to grow at a quick pace. North America will likely exhibit a slowdown in sales during the forecast period. Chewing gum is a product that is mostly bought on impulse. Therefore, attractive packaging and the correct placement of these products, like at the checkout zones of supermarkets and hypermarkets, are expected to drive the market during the forecast period.

PART 01: Executive summary

Highlights

PART 02: Global confectionery market summary

Market overview

Market size and forecast

Differentiating factors of market

Consumer insights

Market entry barriers

PART 03: Scope of the report

Market overview

Key-vendor offerings

PART 04: Market research methodology

Research methodology

Economic indicators

PART 05: Introduction

Key market highlights

PART 06: Market landscape

Global gums market

Global chewing gum market: Market size and forecast

Five forces analysis

PART 07: Market segmentation by product ingredient

Global chewing gum market by product ingredient

Global sugar-free chewing gum market

Global sugared chewing gum market

PART 08: Market segmentation by product category

Global chewing gum market by product category

PART 09: Retail format segmentation

Global chewing gum market by retail format

Hypermarkets, supermarkets, and convenience stores

Drugstores

Others (e-retailers and specialty stores)

PART 10: Geographical segmentation

Geographical segmentation

Chewing gum market in the Americas

Chewing gum market in APAC

Chewing gum market in Europe

Chewing gum market in MEA

PART 11: Key leading countries

US

China

Brazil

Japan

PART 12: Market drivers

Perceived oral and dental health benefits of sugar-free

chewing gums

Consumer inclination toward impulse purchase

Product lining strategy of manufacturers

Innovative packaging and marketing initiatives

PART 13: Impact of drivers

PART 14: Market challenges

Mouth fresheners as alternatives to chewing gum

Environmental concerns

Government regulations

Competition from local and unorganized players

PART 15: Impact of drivers and challenges

PART 16: Market trends

Emergence of functional chewing gums

Increase in demand for chewing gums with natural

ingredients

Flavor and product innovations

Growing demand for nicotine chewing gums

PART 17: Vendor landscape

Competitive scenario

Comparative analysis of key vendors

Lotte Confectionery (Lotte)

Mars (Wrigley)

Mondelēz International (Mondelēz)

Perfetti Van Melle

Other prominent vendors

PART 18: Appendix

List of abbreviations

PART 19: Explore Technavio