The demand for craft beer is increasing in Europe, and this will influence the growth of the market positively during the forecast period. Due to the increasing demand for craft beer, the number of craft breweries is also increasing in Europe.The exit of the UK from the European Union will affect the growth of the market due to the devaluation of pound. The players in the market will have to rely more on local beer production as imports could be costly.More number of consumers now prefer having beer in the confines of their homes.

This is increasing the sales of beer through off-trade channels. This trend is expected to continue during the forecast period.The demand for low/non-alcoholic beer is growing due to increasing health consciousness among consumers. This factor will drive the growth of the market during the forecast period.

PART 01: Executive summary ............................................ 6

Highlights 6

PART 02: Scope of the report ............................................ 8

Market overview 8

Top-vendor offerings 10

PART 03: Market research methodology ......................... 13

Research methodology 13

Economic indicators 13

PART 04: Introduction ....................................................... 14

Key market highlights 14

PART 05: Market landscape .............................................. 16

Market overview 16

Global alcoholic beverages 16

Global beer market 18

Beer market in Europe 20

Five forces analysis 24

PART 06: Market segmentation by product .................... 25

Standard lager market in Europe 25

Premium lager market in Europe 26

Specialty beer market in Europe 27

Ales and stouts market in Europe 27

Low/non-alcoholic beer market in Europe 28

PART 07: Market segmentation by distribution channel 30

PART 08: Market segmentation by packaging ................ 31

PART 09: Key leading countries ....................................... 32

Russia 32

Germany 34

UK 36

Spain 37

France 39

Italy 41

PART 10: Market drivers ................................................... 43

PART 11: Impact of drivers ............................................... 45

PART 12: Market challenges ............................................. 46

PART 13: Impact of drivers and challenges .................... 48

PART 14: Market trends .................................................... 49

PART 15: Vendor landscape ............................................. 51

Competitive scenario 51

Anheuser-Busch InBev 52

Carlsberg Group 55

Heineken 57

OETTINGER 59

Radeberger 62

Other prominent vendors 64

PART 16: Appendix............................................................ 67

List of abbreviations 67

PART 17: Explore Technavio ............................................ 68