The use of swimwear is relatively high among the 15 to 34-year-old population segment as this age group is more open to experimenting with different types of exercises for personal fitness, including swimming. Over the next five years, an increased emphasis on marketing initiatives is expected, targeting mainly this age group, with an increased focus on social media platforms. For instance, marketing campaigns such as "Fueled by Water", "Get the Summer Feeling", and "#GetSpeedFit" from Speedo International; and "Find Your Greatness" from Perry Ellis International for Nike Swim brand were targeted to the youth and middle-age population segment. Globally, Nike has more than 50 million followers, and Adidas
has more than 20 million followers on Facebook, where total engagements stand at more than 50,000 for Nike and over 200,000 for Adidas. Sponsoring sporting teams, players, and athletes is a key strategy adopted by apparel manufacturers to boost their presence in the market. Almost all major sporting goods manufacturers such as Nike, Adidas, and Puma sponsor popular football, basketball, baseball, swimming, tennis, and cricket players and athletes.For instance, in June 2016, the Arena Water Instinct brand from Arena Italia announced that it has been designated as the Official Swim Sponsor of the 2016 and 2017 IRONMAN European Series. Developed countries such as the US and the UK have relatively mature markets for swimwear. While product innovations and subsequent product launches are very common in these markets, developing countries like China, Brazil, and India are also gaining the focus of key players in recent times. For instance, in 2015, Speedo International expanded its business in both Brazil and China.

PART 01: Executive summary 6
Highlights 6
PART 02: Scope of the report 8
Market overview 8
Key-vendor offerings 10
PART 03: Market research methodology 11
Research methodology 11
Economic indicators 11
PART 04: Introduction 12
Key market highlights 12
PART 05: Market landscape 13
Market size and forecast 13
Five forces analysis 15
PART 06: Swimwear fibers 16
Fibers used to manufacture swimwear 16
PART 07: Market segmentation by product category 18
Global swimwear market by product category 18
Global women’s swimwear market 20
Global men’s swimwear market 23
Global children’s swimwear market 25
PART 08: Retail format segmentation 27
Global swimwear market by retail formats 27
Specialty retail stores 27
Department stores 27
Others 28
PART 09: Geographical segmentation 29
Geographical segmentation 29
Swimwear market in the Americas 30
Swimwear market in Europe 32
Swimwear market in APAC 33
Swimwear market in MEA 35
PART 10: Key leading countries 36
US 37
Brazil 38
UK 39
PART 11: Market drivers 41
Growing demand for luxury swimwear 41
Increasing number of public and private swimming pools,
and enrolments 41
Preference for beach vacations 42
Inclination toward healthy and active lifestyles 44
PART 12: Impact of drivers 46
PART 13: Market challenges 47
Volatility in raw material prices 47
Activewear being used as substitutes of swimwear 47
PART 14: Impact of drivers and challenges 49
PART 15: Market trends 50
Introduction of multifunctional cover-up swimwear and
beachwear 50
Technologically advanced and fashionable poolside
apparel and beachwear 50
Growing demand for eco-friendly swimwear 51
PART 16: Vendor landscape 52
Competitive scenario 52
Comparative analysis of key vendors 53
American Apparel 55
Arena Italia 57
Perry Ellis International 59
Speedo International 62
Wacoal 64
Other prominent vendors 66
PART 17: Appendix 69
List of abbreviations 69
PART 18: Explore Technavio 70