With the increased adoption of digital marketing cloud platform, which is one of the marketing cloud platforms, businesses must redesign their customer’s experience based on their preferences. Digital marketing cloud platforms help organizations to identify, manage, create, and measure the customer's experience. Furthermore, with insights into big data analytics, the digital marketing cloud platform has the ability to change how businesses operate as well as how they interact with their customers.

PART 01: Executive summary

PART 02: Research Methodology

PART 03: Introduction

Key market highlights

PART 04: Market landscape

Market overview

Market developments

PART 05: Market size and forecast

Global marketing cloud platform market

PART 06: Market segmentation by deployment models

Global marketing cloud platform market by deployment

models

PART 07: Market segmentation by end-user

Market size and forecast

PART 08: Geographical segmentation

Geographical segmentation

Americas

Europe

APAC

PART 09: Market drivers

Growing volume of data

Rise in use of content marketing

Increased use of social media marketing

Growing need for improved customer digital

experience

PART 10: Impact of drivers

PART 11: Market challenges

Data privacy and security concerns

Bandwidth and connectivity issues

System integration issues

High cost of marketing cloud platform

PART 12: Impact of drivers and challenges

PART 13: Market trends

Increased adoption of analytics in marketing cloud

platform

Emergence of mobile marketing platform

Emergence of location-based marketing

PART 14: Buying criteria

Buying criteria

PART 15: Five forces analysis

Five forces analysis

PART 16: Vendor landscape

Competitive landscape

Vendor matrix

Other prominent vendors

PART 17: Key vendor profiles

Adobe Systems

Oracle

Salesforce.com

IBM

PART 18: Appendix

List of abbreviations

PART 19: Explore Technavio