关键词：啤酒；最广泛饮用；饮料；麦芽；啤酒花；天然香料；水；啤酒酵母
摘 要：Beer, the most widely consumed beverage in Europe after tea and water, is brewed with four main ingredients, which are as follows: Malts: Though barley is mostly used, other cereals such as wheat, oats, maize, and rice can be used Hops or other natural flavors: These add bitterness to the beer and act as a preservative Water: Usually, hard water is preferred for brewing light ale and soft water for mild ale and stout Beer yeast: It is used for fermentation and available as granules in pots or packets.
目 录：

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

03.1 Market Overview

03.2 Product Offerings

04. Market Research Methodology

04.1 Market Research Process

04.2 Research Methodology

05. Introduction

06. Europe: Overview

06.1 Summary

06.1.1 Top 10 Leading Countries by GDP 2014

06.1.2 Top 10 Largest Countries in Europe by Area

06.1.3 Top 10 Countries in Europe by Population

06.2 Beer Market in Europe

07. Market Landscape

07.1 Market Overview

07.2 Market Size and Forecast by Revenue

07.3 Market Size and Forecast by Volume

07.4 Five Forces Analysis

08. Market Segmentation by Product

08.1 Segmentation of Beer Market in Europe by

Product

08.2 Standard Lager Beer Market in Europe

08.2.1 Market Size and Forecast by Revenue

08.2.2 Market Size and Forecast by Volume

08.3 Premium Lager Beer Market in Europe

08.3.1 Market Size and Forecast by Revenue

08.3.2 Market Size and Forecast by Volume

08.4 Ales and Stouts Beer Market in Europe

08.4.1 Market Size and Forecast by Revenue

08.4.2 Market Size and Forecast by Volume

08.5 Specialty Beer Market in Europe

08.5.1 Market Size and Forecast By Revenue

08.5.2 Market Size and Forecast By Volume

08.6 Low/Non-alcoholic Beer Market in Europe

08.6.1 Market Size and Forecast by Revenue

08.6.2 Market Size and Forecast by Volume

09. Market Segmentation by Mode of

Distribution

09.1 Beer Market in Europe by Mode of Distribution

10. Market Segmentation by Type of Packaging

10.1 Beer Market in Europe by Type of Packaging

11. Geographical Segmentation

11.1 Beer Market in Europe by Geographical

Segmentation

11.2 Beer Market in France

11.2.1 Market Size and Forecast by Revenue

11.3 Beer Market in Germany

11.3.1 Market Size and Forecast by Revenue

11.4 Beer Market in Italy

11.4.1 Market Size and Forecast by Revenue

11.5 Beer Market in Spain

11.5.1 Market Size and Forecast by Revenue

11.6 Beer Market in the UK

11.6.1 Market Size and Forecast by Revenue

12. Buying Criteria

13. Market Growth Drivers

14. Drivers and their Impact

15. Market Challenges

16. Impact of Drivers and Challenges

17. Market Trends

18. Trends and their Impact

19. Vendor Landscape

19.1 Competitive Scenario

19.1.1 Key News

19.2 Market Share Analysis 2014

19.3 Other Prominent Vendors

20. Key Vendor Analysis

20.1 AB InBev

20.1.1 Key Facts

20.1.2 Business Overview

20.1.3 Business Segmentation by Revenue 2014

20.1.4 Business Segmentation by Revenue 2013 and 2014

20.1.5 Business Strategy

20.1.6 Recent Developments

20.1.7 SWOT Analysis

21. Key Vendor Analysis

21.1 Carlsberg

21.1.1 Key Facts

21.1.2 Business Overview

21.1.3 Business Segmentation by Revenue 2014

21.1.4 Business Segmentation by Revenue 2013 and 2014

21.1.5 Geographical Segmentation by Revenue 2014

21.1.6 Business Strategy

21.1.7 Recent Developments

21.1.8 SWOT Analysis

22. Key Vendor Analysis

22.1 Heineken

22.1.1 Key Facts

22.1.2 Business Overview

22.1.3 Brands

22.1.4 Business Segmentation by Revenue 2014

22.1.5 Business Segmentation by Revenue 2013 and 2014

22.1.6 Business Strategy

22.1.7 Recent Developments

22.1.8 SWOT Analysis

23. Key Vendor Analysis

23.1 SABMiller

23.1.1 Key Facts

23.1.2 Business Overview

23.1.3 Business Segmentation by Revenue 2014

23.1.4 Business Segmentation by Revenue 2013 and 2014

23.1.5 Geographical Segmentation by Revenue 2014

23.1.6 Business Strategy

23.1.7 Recent Developments

23.1.8 SWOT Analysis

24. Other Reports in the Series