APAC led the global laundry care products market with a share of 37.25% in 2016, and will continue its lead over the forecast period. The region's large population, increasing disposable income, and growing demand for hygiene and health products are key factors that drive the sales of laundry care products here. The growing demand for fragranced products is also likely to drive sales in the region. Church & Dwight, Henkel, P&G, The Clorox Company, and Unilever are popular vendors that operate in APAC.

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction

Key market highlights

PART 05: Market landscape

Global laundry care products

Global liquid detergent market

Five forces analysis

PART 06: Market segmentation by product type

Global inorganic liquid detergent market

Global organic liquid detergent market

PART 07: Market segmentation by end user

Global liquid detergent market for babies

Global liquid detergent market for adults

PART 08: Market segmentation by retail format

PART 09: Geographical segmentation

Liquid detergent market in the Americas

Liquid detergent market in APAC

Liquid detergent market in Europe

Liquid detergent market in MEA

PART 10: Key leading countries

US

China

UK

PART 11: Market drivers

Growing demand for eco-friendly liquid detergents

Rising popularity of concentrated liquid detergents

Development of convenient packaging options

PART 12: Impact of drivers

PART 13: Market challenges

Risk of non-biodegradation and biohazards

Certification requirements for different product lines

Pricing wars

PART 14: Impact of drivers and challenges

PART 15: Market trends

Marketing initiatives

Introduction of liquid laundry detergent pods

Growth in online retail for personal care products

PART 16: Vendor landscape

Competitive scenario

Church & Dwight

Henkel

P&G

The Clorox Company

Unilever

Other prominent vendors

PART 17: Appendix

List of abbreviations

PART 18: Explore Technavio