关键词：保险公司；销售；传统方法；在线销售
摘 要：The market environment for life insurance companies has undergone tremendous change in recent years. In addition to the traditional approach of in-house sales representatives, sales channels for life insurance policies are diversifying to include online sales and other direct marketing channels aimed at younger generations. Purchasing online insurance has several advantages as it is convenient, fast, and affordable. One of the biggest advantages of purchasing online insurance is that it offers the customer the opportunity to make an informed choice. Various aggregator sites enable customers to compare features and prices of a particular type of policy across various companies. This helps customers learn about the pros and cons of various policies and also helps them decide which policy suits them the best.
目 录：

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

03.1 Market Overview

03.2 Product Offerings

04. Market Research Methodology

04.1 Market Research Process

04.2 Research Methodology

05. Introduction

06. Market Landscape

06.1 Market Overview

06.2 Online Life Insurance Model

06.3 Market Size and Forecast

06.4 Five Forces Analysis

07. Market Segmentation by New Policies

07.1 Online Life Insurance Market in Japan by New

Policies

07.2 Online Life Insurance Market in Japan by

Individual Insurance Policies

07.3 Online Life Insurance Market in Japan by

Individual Annuities

08. Market Segmentation by Policies in Force

08.1 Online Life Insurance Market in Japan by

Policies in Force

08.2 Online Life Insurance Market in Japan by

Individual Insurance Policies

08.3 Online Life Insurance Market in Japan by

Individual Annuities

09. Buying Criteria

10. Market Growth Drivers

11. Drivers and their Impact

12. Market Challenges

13. Impact of Drivers and Challenges

14. Market Trends

15. Trends and their Impact

16. Vendor Landscape

16.1 Competitive Scenario

16.2 Vendor Analysis 2013

16.3 Other Prominent Vendors

17. Key Vendor Analysis

17.1 ACE Ltd.

17.1.1 Business Overview

17.1.2 Business Segmentation

17.1.3 Key Information

17.1.4 SWOT Analysis

17.2 LifeNet Insurance Company

17.2.1 Business Overview

17.2.2 Business Segmentation

17.2.3 Key Information

17.2.4 SWOT Analysis

17.3 The Dai-ichi Life Insurance Company Limited

17.3.1 Business Overview

17.3.2 Business Segmentation

17.3.3 Key Information

17.3.4 SWOT Analysis

18. Other Reports in this Series