This report covers the present scenario and the growth prospects of the global automotive infotainment OS market for the period 2016-2021. It presents the vendor landscape and a corresponding detailed analysis of the top five vendors in the market that excel in developing automotive infotainment OSs. It discusses major drivers that influence the growth of the global automotive infotainment OS market. It also outlines the challenges faced by vendors and the market at large, as well as key trends that are emerging in the market.

PART 01: Executive summary 6

PART 02: Scope of the report 17

Market overview 17

Report coverage 17

Top-vendor offerings 19

PART 03: Market research methodology 20

Research methodology 20

Economic indicators 20

PART 04: Introduction 21

Key market highlights 21

Evolution (digital transformation) of car audio and

radio 22

Infotainment services 25

Product life cycle of infotainment OS 26

Infotainment software platform 27

Infotainment OS value chain 30

PART 05: Market landscape 32

Market overview 32

Open source vs proprietary OS 33

Smartphone integration platforms 33

Market size and forecast 35

Five forces analysis 36

PART 06: Market segmentation by product 37

Automotive infotainment market by QNX 38

Automotive infotainment market by Microsoft 39

Automotive infotainment market by Linux 40

Automotive infotainment market by others 41

PART 07: Market segmentation by geography 43

Automotive infotainment OS market in EMEA 44

Automotive infotainment OS market in Americas 45

Automotive infotainment OS market in APAC 46

PART 08: Market drivers 48

Development of open-source and standardized platforms

for application and middleware development 48

Rising demand for smartphone integration with IVI

systems 49

Increased adoption of infotainment systems in massproduced

vehicles 50

Integration of infotainment with other on-board

systems 51

PART 09: Market challenges 53

Different product life cycles for smartphones and

embedded infotainment systems 53

Rising complexity in design 54

Distraction for drivers 55

Growing concerns about data security 56

Difficulty in content prioritization 57

PART 10: Market trends 58

Virtualization software to enable infotainment SoCs to

host multiple OS 58

Reduced dependence on smartphones for applications 59

Over-the-air (OTA) updates for embedded infotainment

systems 60

Adoption of media-oriented systems transport (MOST)

technology to simplify system upgrades and prolong the

life cycle of embedded infotainment 62

Predictive analytics in infotainment systems 63

PART 11: Vendor landscape 65

Competitive scenario 65

Other prominent vendors 66

PART 12: Key vendor analysis 67

BlackBerry Inc.(QNX) 67

Green Hills Software Inc. 68

Alphabet Inc. 70

Microsoft Corp. 71

Wind River Systems Inc. 73

PART 13: Appendix 75

List of abbreviations 75

PART 14: Explore Technavio 76