关键词：移动广告；在线广告；移动设备；平板电脑；智能手机
摘 要：Mobile advertising is one of the fastest growing fields in advertising that drives the growth of online advertising. Mobile advertising is a platform for advertising through mobile devices such as tablets and smartphones. A rapid increase in the number of mobile devices has induced advertisers to choose mobile advertising. Search, display, and messaging are the three advertising platforms in the Global Mobile Advertising market. Retail, Financial Services, and Pharmaceutical are the three leading industries that invest in mobile advertising.
目 录：

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

03.1 Market Overview

03.2 Product Offerings

04. Market Research Methodology

04.1 Market Research Process

04.2 Market Research Methodology

05. Introduction

06. Market Landscape

06.1 Market Overview

06.2 Market Size and Forecast

06.3 Five Forces Analysis

07. Market Segmentation by Platform

07.1 Search Mobile Advertising

07.2 Display Mobile Advertising

07.3 Messaging Mobile Advertising

08. Geographical Segmentation

08.1 Global Mobile Advertising Market by

Geographical Segmentation 2013-2018

08.2 Mobile Advertising Market in North America

08.2.1 Market Size and Forecast

08.3 Mobile Advertising Market in APAC Region

08.3.1 Market Size and Forecast

08.4 Mobile Advertising Market in EMEA Region

08.4.1 Market Size and Forecast

08.5 Mobile Advertising Market in Latin America

08.5.1 Market Size and Forecast

09. Key Leading Countries

09.1 US

09.2 UK

09.3 Japan

10. Buying Criteria

11. Market Growth Drivers

12. Drivers and their Impact

13. Market Challenges

14. Impact of Drivers and Challenges

15. Market Trends

16. Trends and their Impact

17. Vendor Landscape

17.1 Competitive Scenario

17.1.1 Mergers and Acquisitions

17.2 Other Prominent Vendors

18. Key Vendor Analysis

18.1 Facebook

18.1.1 Key Facts

18.1.2 Business Overview

18.1.3 Business Segmentation by Revenue 2013

18.1.4 Business Segmentation by Revenue 2011-2013

18.1.5 Geographical Segmentation by Revenue 2013

18.1.6 Business Strategy

18.1.7 Recent Developments

18.1.8 SWOT Analysis

18.2 Google

18.2.1 Key Facts

18.2.2 Business Overview

18.2.3 Business Segmentation by Revenue 2013

18.2.4 Business Segmentation by Revenue 2012 and 2013

18.2.5 Geographical Segmentation by Revenue 2013

18.2.6 Business Strategy

18.2.7 Recent Developments

18.2.8 SWOT Analysis

18.3 Microsoft

18.3.1 Key Facts

18.3.2 Business Overview

18.3.3 Business Segmentation by Revenue 2013

18.3.4 Business Segmentation by Revenue 2012 and 2013

18.3.5 Geographical Segmentation by Revenue 2013

18.3.6 Business Strategy

18.3.7 Recent Developments

18.3.8 SWOT Analysis

18.4 Millennial Media

18.4.1 Key Facts

18.4.2 Business Overview

18.4.3 Business Strategy

18.4.4 Recent Developments

18.4.5 SWOT Analysis

18.5 Twitter

18.5.1 Key Facts

18.5.2 Business Overview

18.5.3 Business Segmentation by Revenue 2013

18.5.4 Business Segmentation by Revenue 2011-2013

18.5.5 Geographical Segmentation by Revenue 2013

18.5.6 Business Strategy

18.5.7 Recent Developments

18.5.8 SWOT Analysis

18.6 Yahoo

18.6.1 Key Facts

18.6.2 Business Overview

18.6.3 Business Segmentation by Revenue 2013

18.6.4 Business Segmentation by Revenue 2012 and 2013

18.6.5 Geographical Segmentation by Revenue 2013

18.6.6 Business Strategy

18.6.7 Recent Developments

18.6.8 SWOT Analysis

19. Other Reports in this Series