关键词：消费者健康产品；医疗保健产品；需求；生活方式；消费者保健市场；显著增长
摘 要：The characteristics of consumer health products vary widely, with the two most important elements being the consumer needs they address and the strength of the claims made. The market for consumer-focused healthcare products is increasingly occupying the space between consumer needs and growing prevalence of lifestyle diseases. Given the rise of chronic diseases, rise in household incomes, and increase in the awareness about health and wellbeing, the consumer healthcare market is expected to grow significantly.
目 录：

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Market overview

Top-vendor offerings

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Overview: Consumer healthcare market

OTC pharmaceuticals

Dietary supplements

Key buying criteria

Factors influencing go-to-market strategy

PART 06: Market landscape

Market overview

Market size and forecast

Five forces analysis

PART 07: Market segmentation by consumer healthcare

products

OTC pharmaceuticals

Dietary supplements

PART 08: Geographical segmentation

Global consumer healthcare market by geographical

segmentation 2016-2020

Consumer healthcare market in Americas

Consumer healthcare market in APAC

Consumer healthcare market in EMEA

PART 09: Key leading countries

US

China

Japan

PART 10: Market drivers

Awareness about lifestyle diseases

Increase in self-medication

Growing older population

Rise in disposable income

Increase in switch from prescription to OTC products

PART 11: Impact of drivers

PART 12: Market challenges

Intense competition

Lack of valid literature

Adverse effects

Counterfeit pharmaceuticals

Stringent regulations and guidelines

PART 13: Impact of drivers and challenges

PART 14: Market trends

Accelerated use of online resources

New product launches

Promotions and marketing initiatives

Strategic alliances

PART 15: Vendor landscape

Competitive scenario

Market share 2015

PART 16: Key vendor analysis

Johnson & Johnson

Bayer HealthCare

GlaxoSmithKline

Sanofi

Pfizer

Boehringer Ingelheim

Other prominent vendors

PART 17: Appendix

List of abbreviations

PART 18: Explore Technavio