关键词：伏特加；烈酒市场；增长缓慢；复合年增长率
摘 要：Vodka is the second largest segment of the global spirits market. The global vodka market is witnessing slow growth in terms of volume, and is likely to post a CAGR of 0.2% in the next five years. In terms of revenue, it is likely to grow at a steady CAGR of 2.1%. The global vodka market is dominated by Europe, followed by the Americas, APAC, and MEA.
目 录：

01. Executive Summary

02. Scope of the Report

02.1 Market Overview

02.2 Product Offerings

03. Market Research Methodology

03.1 Market Research Process

03.2 Research Methodology

04. Introduction

05. Global Overview

Some Major Countries and Their Economic Status

Overview of Macroeconomic Factors of Major Countries10

06. Market Landscape

06.1 Market Overview

06.2 Market Size and Forecast by Volume

06.3 Market Size and Forecast by Revenue

06.4 Comparative Analysis of Global Spirits Market

and Global Vodka Market

06.5 Five Forces Analysis

07. Market Segmentation by Product

07.1 Global Vodka Market by Product 2014

07.2 Global Non-flavored Market

Market Size and Forecast

07.3 Global Flavored Vodka Market

Market Size and Forecast

07.4 Key Flavored Vodka Consuming Countries

08. Market Segmentation by Price Category

08.1 Global Vodka Market by Price Category 2014 21

08.2 Global Low-priced Vodka Market

Market Size and Forecast

08.3 Global Premium-priced Vodka Market

Market Size and Forecast

08.4 Key Premium-priced Vodka Consuming

Countries

09. Geographical Segmentation

09.1 Segmentation of Global Vodka Market by

Geography 2014

09.2 Vodka Market in Europe

Market Size and Forecast

09.3 Vodka Market in Americas

Market Size and Forecast

09.4 Vodka Market in APAC

Market Size and Forecast

09.5 Vodka Market in MEA

Market Size and Forecast

10. Key Leading Countries

10.1 Russia

10.2 US

10.3 Poland

10.4 Ukraine

11. Buying Criteria

12. Market Growth Drivers

13. Drivers and their Impact

14. Market Challenges

15. Impact of Drivers and Challenges

16. Market Trends

17. Trends and their Impact

18. Vendor Landscape

18.1 Competitive Scenario

18.2 Key Leading Brands

18.3 Other Prominent Vendors

19. Key Vendor Analysis

19.1 Belvedere

Key Facts

Business Overview

Business Segmentation by Revenue 2013

Business Segmentation by Revenue 2012 and 2013

Geographical Segmentation by Revenue 2013

SWOT Analysis

19.2 Brown-Forman

Key Facts

Business Overview

Business Segmentation by Revenue 2014

Geographical Segmentation by Revenue 2014

Revenue Comparison By Region 2012, 2013 and 2014

Business Strategy

Recent Developments

SWOT Analysis

19.3 Diageo

Key Facts

Business Overview

Business Segmentation

Business Segmentation by Revenue 2012 and 2013

Geographical Segmentation by Revenue 2013

Business Strategy

Recent Developments

SWOT Analysis

19.4 Gruppo Campari

Key Facts

Business Overview

Business Segmentation

Business Segmentation by Revenue 2012 and 2013

Geographical Segmentation by Revenue 2013

Business Strategy

Recent Developments

SWOT Analysis

19.5 Pernod Ricard

Key Facts

Business Overview

Business Segmentation

Geographical Segmentation by Revenue 2013

Business Strategy

Recent Developments

SWOT Analysis

19.6 RSV

Key Facts

Business Overvie

Flavors

Recent Developments

SWOT Analysis

20. Other Reports in this Series