关键词：移动商务；购买；销售商品；手持移动设备；智能手机；平板电脑
摘 要：M-Commerce refers to buying and selling goods and services using handheld mobile devices such as smartphones and tablets. Advances in technology have led to a tremendous growth in the mobile device market, which has resulted in high adoption of smartphones and tablets worldwide. This has encouraged retail stores to advertise and sell to consumers through mobile devices.
目 录：

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

03.1 Market Overview

03.2 Customer Segments

Individual Consumers

03.3 Base Year

03.4 Vendor Segmentation

03.5 Market Size Calculation and Segmentation

03.6 Product Offerings

04. Market Research Methodology

04.1 Market Research Process

04.2 Research Methodology

05. Introduction

06. Country Profile

06.1 Overview

Economic Indicators

Population Growth and Age Structure

Monetary Development and Inflation

07. Market Description

07.1 M-Commerce: Introduction

M-Commerce by Device

07.2 Advantages and Disadvantages

08. Market Landscape

08.1 Market Snapshot

08.2 Market Overview

08.3 Product Life Cycle of M-Commerce

08.4 M-Commerce Market in US

Market Size and Forecast

08.5 Five Forces Analysis

09. Segmentation of Market by Device

09.1 M-Commerce Market in US by Device 2014-2019

09.2 M-Commerce Market in US by Device 2014-2019

09.3 Tablet M-Commerce Market in US

Market Size and Forecast

09.4 Smartphone M-Commerce Market in US

Market Size and Forecast

10. Market Attractiveness

10.1 Market Attractiveness by Device

11. Buying Criteria

12. Market Growth Drivers

13. Drivers and their Impact

14. Market Challenges

15. Impact of Drivers and Challenges

16. Market Trends

17. Trends and their Impact

18. Vendor Landscape

18.1 Competitive Scenario

18.2 Competitive Analysis

18.3 Other Prominent Vendors

19. Key Vendor Analysis

19.1 Alibaba Group

Key Facts

Business Overview

Service Segmentation

Business Strategy

Recent Developments

SWOT Analysis

19.2 Amazon.com

Key Facts

Business Overview

Business Segmentation by Revenue 2013

Business Segmentation by Revenue 2012 and 2013

Geographical Segmentation by Revenue 2013

Business Strategy

Recent Developments

SWOT Analysis

19.3 Apple

Key Facts

Business Overview

Product Segmentation by Revenue

Geographical Segmentation by Revenue .

Business Strategy

Recent Developments

SWOT Analysis

19.4 Barnes & Noble

Key Facts

Business Overview

Business Segmentation

Business Segmentation by Revenue 2013 and 2014

Business Strategy

Key Information

SWOT Analysis

19.5 Costco

Key Facts

Business Overview

Product Segmentation by Revenue

Geographical Segmentation by Revenue

Business Strategy

SWOT Analysis

19.6 eBay

Key Facts

Business Overview

Business Segmentation by Revenue 2013

Business Segmentation by Revenue 2012 and 2013

Geographical Segmentation by Revenue 2013

Business Strategy

Recent Developments

SWOT Analysis

19.7 Google

Key Facts

Business Overview

Business Segmentation by Revenue 2013

Business Segmentation by Revenue 2012 and 2013

Geographical Segmentation by Revenue 2013

Business Strategy

Recent Developments

SWOT Analysis

19.8 Home Depot

Key Facts

Business Overview

Product Segmentation by Revenue

Geographical Segmentation by Revenue

Business Strategy

Key Information

SWOT Analysis

19.9 Lowe's

Key Facts

Business Overview

Product Segmentation

Geographical Segmentation by Revenue

Business Strategy

Key Information

SWOT Analysis

19.10 MasterCard

Key Facts

Business Overview

Business Segmentation by Revenue 2013

Business Segmentation by Revenue 2012 and 2013

Geographical Segmentation by Revenue 2013

Recent Developments

SWOT Analysis

19.11 PayPal

Key Facts

Business Overview

Geographical Presence

Recent Developments

SWOT Analysis

19.12 Sears Holdings

Key Facts

Business Overview

Business Segmentation by Revenue

Business Strategy

Key Information

SWOT Analysis

19.13 Target

Key Facts

Business Overview

Product Segmentation by Revenue

Geographical Segmentation by Revenue

Business Strategy

Key Information

SWOT Analysis

19.14 Visa

Key Facts

Business Overview

Business Segmentation by Revenue 2013

Business Segmentation by Revenue 2012 and 2013

Geographical Segmentation by Revenue 2013

Recent Developments

SWOT Analysis

19.15 Walmart

Key Facts

Business Overview

Business Segmentation by Revenue 2014

Business Segmentation by Revenue 2013 and 2014

Geographical Segmentation by Revenue 2014

Business Strategy

Recent Developments

SWOT Analysis

20. Other Reports in this Series