Loyalty management is adopted by key companies across various industry verticals, whose primary focus is on client retention and further building sustainable customer relationships.  Increasing customer retention helps boost profits, because loyal customers have trust in a brand. While implementing a loyalty program is an investment, customer retention strategies are less expensive when compared to attracting new customers. Gaining new customers can be 25% more expensive than retaining current customers.

1. INTRODUCTION

2. RESEARCH APPROACH AND METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

5. MARKET DYNAMICS

6. SEGMENTATION BY TYPE OF SOLUTION

7. SEGMENTATION BY INDUSTRY VERTICAL

8. SEGMENTATION BY DEPLOYMENT TYPE

9. SEGMENTATION BY COUNTRY

10. KEY VENDOR PROFILES

11. INVESTMENT ANALYSIS

12. FUTURE OF THE MARKET