关键词：玩具；游戏；游乐；娱乐；提升；思维
摘 要：Toys and games are used for the amusement and entertainment of children. Activity toys such as building sets, dolls, puzzles such as jigsaw puzzles, and card games help children enhance their mental agility and develop coordination and manual skills.The Global Toys and Games market is expected to grow at a CAGR of 4.17 percent during the forecast period. In terms of regional distribution, in 2013 the Americas led the market and contributed 40-42 percent of its revenue. It was followed by Europe, which accounted for a revenue contribution of 27-29 percent, and the APAC and MEA regions, which accounted for 26-28 percent and 3-5 percent, respectively. The Stuffed Toys segment dominated the market with a share of 33-35 percent. In terms of distribution channel, the Specialist Retailers segment dominated the market, accounting for a share of 48-50 percent.
目 录：

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

03.1 Market Overview

03.2 Product Offerings

04. Market Research Methodology

04.1 Market Research Process

04.2 Research Methodology

05. Introduction

06. Market Landscape

06.1 Market Overview

06.2 Market Size and Forecast

06.3 Five Forces Analysis

07. Market Segmentation by Category Type

08. Market Segmentation by Distribution

Channel

09. Geographical Segmentation

10. Buying Criteria

11. Market Growth Drivers

12. Drivers and their Impact

13. Market Challenges

14. Impact of Drivers and Challenges

15. Market Trends

16. Trends and their Impact

17. Vendor Landscape

17.1 Competitive Scenario

17.2 Major Vendor Analysis 2013

17.3 Other Prominent Vendors

18. Key Vendor Analysis

18.1 Amazon.com Inc.

18.1.1 Business Overview

18.1.2 Business Segmentation

18.1.3 Key Information

18.1.4 SWOT Analysis

18.2 Mattel Inc.

18.2.1 Business Overview

18.2.2 Business Segmentation

18.2.3 Key Information

18.2.4 SWOT Analysis

18.3 The Walt Disney Co.

18.3.1 Business Overview

18.3.2 Business Segmentation

18.3.3 Key Information

18.3.4 SWOT Analysis

18.4 Toys "R" Us Inc.

18.4.1 Business Overview

18.4.2 Key Information

18.4.3 SWOT Analysis

19. Other Reports in this Series