Brazil’s consumer goods and retail sector is fragmented, featuring intensifying competition by both domestic and foreign companies. In line with the economic recovery in the country that gained speed in 2018, several retailers announced major investment plans to expand their operations in fastgrowing retail channels, such as cash & carry and convenience stores; in fragmented product segments (e.g. pet food, cosmetics, pharmaceuticals); and in regions with low penetration of modern retail formats. E-commerce – the fastest growing retail channel – was also at the centre of the investment strategies of both brick-and-mortar retailers and purely online retailers.

01 EXECUTIVE SUMMARY 

02 SECTOR OUTLOOK 

03 SECTOR IN FOCUS 

04 COMPETITIVE LANDSCAPE 

05 COMPANIES IN FOCUS

06 REGULATORY ENVIRONMENT 

07 MAIN RETAIL SEGMENTS 

08 RETAIL CHANNELS 

09 ONLINE RETAIL