An electric shaver is an electrically powered device with oscillating and rotating blades behind a metal guard used for shaving body areas such as beard, legs, or armpits. In this report, Technavio covers the present scenario and the growth prospects of the global electric shaver market for 2017-2021. To calculate the market size, we use the revenue generated from the retail sale of electric shavers.

PART 01: Executive summary 6

PART 02: Scope of the report 17

Market overview 17

PART 03: Market research methodology 19

Research methodology 19

Economic indicators 19

PART 04: Introduction 20

Key market highlights 20

Market overview 21

Market size and forecast 22

Key takeaways 25

Five forces analysis 29

PART 05: Geographical segmentation 30

Global electric shaver market by geography 30

Electric shaver market in EMEA 32

Electric shaver market in Americas 34

Electric shaver market in APAC 36

PART 06: Market segmentation by distribution channel 38

Global electric shaver market by distribution channel 38

Retail outlets 40

Online retail 41

PART 07: Market drivers 45

Rising interest among men in grooming 45

Large customer base in developing countries such as

India and China 45

Increased benefits provided by electric shavers 46

Increase in marketing activities by vendors 46

PART 08: Impact of drivers 48

PART 09: Market challenges 49

Rise in demand for laser hair removal 49

Low penetration in rural regions 49

Threat from counterfeit products 50

PART 10: Impact of drivers and challenges 51

PART 11: Market trends 52

Rising trend of body hair removal 52

Growing trend of sporting beard 52

Increase in online retailing 53

Growing premiumization in market 54

Frequent travelers fuel demand for travel-size

appliances 55

PART 12: Vendor landscape 56

Competitive scenario 56

Investment opportunity 58

Competitive assessment of vendors 59

PART 13: Key vendor analysis 60

Conair 60

Philips 62

Panasonic 63

P&G 66

Other prominent vendors 69

PART 14: Appendix 70

List of abbreviations 70

PART 15: Explore Technavio 71