关键词：涂料；保护表面；增强其外观；保护建筑；建筑涂料产品；溶剂型；水性涂料
摘 要：Coatings are products used to protect a surface and/or enhance its appearance. Architectural coatings are applied to commercial and residential buildings. They serve to protect a building from elements such as moisture, UV radiation, and microbes. Paints, primers, lacquers, varnishes, and stains are some of the major types of architectural coating products. These products are formulated using various types of resins such as acrylic, alkyds, polyester, and polyurethane. The market may be broadly classified into two major types of coating technologies: Solvent-borne and water-borne coatings.
目 录：

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

03.1 Market Overview

04. Market Research Methodology

04.1 Market Research Process

04.2 Research Methodology

05. Introduction

06. Architectural Coatings Market in EMEA

06.1 Market Size and Forecast by Revenue and

Volume

06.2 Five Forces Analysis

07. Market Segmentation by Technology

07.1 Water-borne Coatings Market for Architecture in

EMEA

07.1.1 Market Size and Forecast by Revenue

07.2 Solvent-borne Coatings Market for Architecture in

EMEA

07.2.1 Market Size and Forecast by Revenue

08. Market Segmentation by Resin

09. Market Segmentation by End-user

10. Market Segmentation by Type of Activity

11. Market Segmentation by Type of Consumer

12. Market Segmentation by Application

13. Market Growth Drivers

14. Market Challenges

15. Market Trends

16. Vendor Landscape

16.1 Competitive Scenario

16.2 Degree of Consolidation

16.3 Market Share Analysis 2014

16.3.1 Key Vendor Information According to Shares

16.4 Other Prominent Vendors

16.5 Key Suppliers

17. Key Vendor Analysis

17.1 AkzoNobel

17.1.1 Key Facts

17.1.2 Business Overview

17.1.3 Business Segmentation by Revenue 2014

17.1.4 Business Segmentation by Revenue 2013 and 2014

17.1.5 Performance Coatings (Revenue Breakdown by Region)

17.1.6 Specialty Chemicals (Revenue Breakdown by Region)

17.1.7 Decorative Paints (Revenue Breakdown by Region)

17.1.8 Geographical Segmentation by Revenue 2014

17.1.9 Business Strategy

17.1.10 Recent Developments

17.1.11 SWOT Analysis

17.2 DAW

17.2.1 Key Facts

17.2.2 Business Overview

17.2.3 SWOT Analysis

17.3 Jotun

17.3.1 Key Facts

17.3.2 Business Overview

17.3.3 Business Segmentation

17.3.4 Business Segmentation by Revenue 2013

17.3.5 Business Strategy

17.3.6 Recent Developments

17.3.7 SWOT Analysis

17.4 Kansai Paint

17.4.1 Key Facts

17.4.2 Business Overview

17.4.3 Business Segmentation by Revenue 2014

17.4.4 Business Segmentation by Revenue 2013 and 2014

17.4.5 Geographical Segmentation by Revenue 2014

17.4.6 Business Strategy

17.4.7 Recent Developments

17.4.8 SWOT Analysis

17.5 PPG Industries

17.5.1 Key Facts

17.5.2 Business Overview

17.5.3 Business Segmentation

17.5.4 Business Segmentation by Revenue 2013

17.5.5 Geographical Segmentation by Revenue 2013

17.5.6 Recent Developments

17.5.7 SWOT Analysis

17.6 Tikkurila

17.6.1 Key Facts

17.6.2 Business Overview

17.6.3 Business Segmentation by Revenue 2013

17.6.4 Geographical Segmentation by Revenue 2013

17.6.5 Business Strategy

17.6.6 Recent Developments

17.6.7 SWOT Analysis

18. Other Reports in this Series