建立可以信赖的社会媒体社区:一个为提高内容可信度的研究路线图
Building Trusted Social Media Communities: A Research Roadmap for Promoting Credible Content
关键词:媒体社区;可信任;研究路线图;定义框架;社交网络
摘 要:A growing body of literature and inspirational examples provides guidance for aspiring social media community leaders. We know that design principles for websites can make a substantial difference in getting first-time users to return and to trust commercial, academic, government, and other websites. By contrast, building credible social media communities requires large numbers of regular content contributors guided by inspirational and committed leaders. This paper offers a defining framework for discussing the social, technical, and content foundations that encourage trusted contributors to contribute credible content to social media communities. Each component of the framework -- the trusted contributors, credible content, reliable resources, and responsible organizations -- can be undermined.