在产能多项logit选择模型与产品差异化价格敏感度下的产品选择和定价联合优化
Joint Optimization of Assortment Selection and Pricing under the Capacitated Multinomial Logit Choice Model with Product-Differentiated Price Sensitivities
关键词:多项式Logit模型;组合优化;多产品价格优化
摘 要:Many firms face a problem to select an assortment of products and determine their prices to maximize the total profit subject to a capacity constraint. Customers' purchase behavior follows the Multinomial Logit choice model. Our analysis shows the capacity is always fully used and the nested structure is lost when price sensitivities are product-differentiated. We propose a nonrecursive polynomial-time algorithm for the joint assortment and multi-product price optimization.