关键词:美国;服装;鞋业;运动服装企业;运动鞋
摘 要:The US apparel and footwear market is a mature and saturated industry with the presence of several large scale and small scale manufacturers, retailers and wholesalers who compete globally as well as in the domestic market. The activities of the market has a direct bearing on the consumer attitude and behavior,which is clearly evident from the activities in the recent past when the sales of the market slumped as a result of restricted consumer spending on the apparel and footwear.This was primarily due to the financial crisis in the economy in 2008 which resulted into job cuts on account of which the household budget allocation on consumer products such as apparels and footwear were reduced.
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