PESTEL analysis helps in understanding the impacts of macroeconomic indicators over the market. Shifts in the macro-environment factors can have direct impact on Outdoor Shoes market. The macroenvironment factors can impact the PESTEL that shape strategy and competitive landscape.

A sleeping pillow is a support for the head used while sleeping on a bed. The pillow is a kind of sleep tool. Generally, the sleeping pillow could provide sleep comfort. From the understanding of modern medical research, human spine is a straight line from the front view, but three physiological curves from the side view. In order to protect the normal physiological neck bending protection, sleeping pillow should be used. Sleeping Pillow refers to a support for the head used while sleeping on a bed. It contains cotton pillow, down pillow, memory foam pillow, and others. The sleeping pillow industry is characterized by a large number of competitors, none of which are dominant. As raw materials are easily available and downstream market is wide, so manufacturers of sleeping pillow are distributed around the world. With the rapid development of economy and people's living standards gradually improved, global demand for sleeping pillow is increasing.

本报告是关于完善广州批发市场体系建设的研究报告。报告分析了广州批发市场的发展现状、存在问题以及战略思路，最后提出了对策措施。

本报告是对产业集群竞争力的研究。报告分为两个部分，第一部分介绍了产业集群竞争力的模型结构，第二部分以晋江市旅游鞋产业集群为例来对其竞争力进行分析。

The offline segment holds the largest distribution channel share, owing to the increasing number of footwear retail outlets in emerging economies, such as Brazil, China, India. Also, regularly changing in-store display shelves and windows brings in repeat customers who look forward to and track new arrivals coming in. Customers want more from their retailers in terms of style options, modern in-store experiences and a variety of fast-fashion brands to choose from. Brand experience, ‘everything at one place’ facility, and easy return policies act as drivers for the offline segment. Increasing the spending power of consumers and rising health awareness is anticipated to boost its global business. However, due to COVID-19 pandemic and rules like, lockdown, social-distancing, curfews, etc. are resulted into poor footfalls. The demand is subdued as people are still wary to come to stores, walkins have reduced.

Increase in Disposable Income Rising Popularity of Memory Foam Pillow Growing inclination towards Premiumization Decoration Lack of standardization Product Handling High Cost Rising Opportunity in the Hotel Industry High Consumer Awareness and Selfcare Treatment Options Growing Population