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全球奢侈品力量2021年

Global Powers of Luxury Goods 2021



加工时间:2022-09-26 信息来源:EMIS 索取原文[59 页]
关键词:全球奢侈品力量;战略实施;更环保;包容性时尚;奢侈品电商;全渠道分销战略
摘 要:

Welcome to the eighth edition of Global Powers of Luxury Goods. FY2020 proved to be a challenging year and most luxury goods companies concentrated their efforts on managing their business through the pandemic. However, it was also a disruptive year in many positive ways and companies implemented genuine changes in their strategies. The commitment to a more environmentally friendly and inclusive fashion and luxury industry is real and there is increased focus on raising awareness among current and future consumers. As many parts of the world are opening up and consumers are returning to physical stores and live events, digitalization continues to be important. We are now seeing how technological evolution is accelerating the creation of parallel dimensions—where even garments are made of pixels and the communication between those who make fashion, and their consumers is immediate and direct. Luxury e-commerce went past the tipping point and became a vital part of the omnichannel distribution strategy for global luxury players.


目 录:

Foreword 

Quick statistics 

Breakthrough luxury 

Top 10 highlights 

Top 100 

Impact of COVID-19 

Luxury e-commerce 

Geographic analysis 

Product sector analysis 

New entrants 

Fastest 20 

Study methodology and data sources 

Endnotes 

Contacts 


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