关键词：希腊酸奶；改变；美国味道；日益增长；健康意识；健康的替代品
摘 要：The introduction of Greek yogurt has changed the American taste in yogurt and has increased the sales of Greek yogurt from 4% to 48% in the overall yogurt market. The Greek yogurt market in the US is expected to grow at a CAGR of 5.01% during the forecast period. The growing health awareness among the American consumers is leading to an increase in the demand for Greek yogurt, which has helped to increase the sales of Greek yogurt by 48% in 2014. The consumers of Greek yogurt view it as a healthier substitute to regular yogurt because it contains less sugar and calories, and is either fat-free or low-fat. It also contains high protein and is more nutritious than regular yogurt.
目 录：

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

03.1 Market Overview

03.2 Product Offerings

04. Market Research Methodology

04.1 Market Research Process

04.2 Research Methodology

05. Introduction

06. Market Landscape

06.1 Market Overview

06.2 Market Size and Forecast by Revenue

06.3 Market Size and Forecast by Volume

06.4 Comparative Analysis of Greek Yogurt Market in

US

06.5 Greek Yogurt Consumption in Different Countries

06.6 Five Forces Analysis

07. Country Profile: US

07.1 Overview

07.2 Economic Indicators

08. Buying Criteria

09. Market Growth Drivers

10. Drivers and their Impact

11. Market Challenges

12. Impact of Drivers and Challenges

13. Market Trends

14. Trends and their Impact

15. Vendor Landscape

15.1.1 Key News

15.2 Market Share Ranking 2014

15.3 Other Prominent Vendors

16. Key Vendor Analysis

16.1 Chobani

16.1.1 Key Facts

16.1.2 Business Overview

16.1.3 Recent Developments

16.1.4 SWOT Analysis

16.2 Dannon

16.2.1 Key Facts

16.2.2 Business Overview

16.2.3 Recent Developments

16.2.4 SWOT Analysis

16.3 FAGE

16.3.1 Key Facts

16.3.2 Business Overview

16.3.3 Recent Developments

16.3.4 SWOT

16.4 Yoplait

16.4.1 Key Facts

16.4.2 Business Overview

16.4.3 Key Products

16.4.4 Key Flavors

16.4.5 SWOT Analysis

17. Analyst Speak

18. Other Reports in this Series