We expect the global automotive personal navigation systems market to grow at a CAGR of 14.51% during the forecast period.In 2015, EMEA led the global automotive personal navigation systems market with a 36.17% market share, followed by the Americas with a 33.99% share, and APAC with a 29.84% share. This combined majority share is due to the high adoption of personal navigation devices (PNDs) and aftermarket in-vehicle systems (IVS).However, during the forecast period, the market dynamics will experience structural changes. Aftermarket IVS sales will likely fall from 37.08% in 2015 to 21.23% by 2020. This decline can be attributed to the rise in factory-fitted IVS and smartphone-based systems.This report covers the present scenario and the growth prospects of the global automotive personal navigation systems market for 2016-2020. The market size is calculated through a bottom-up approach, which accounts for the total units sold per annum for different types of navigation systems used in vehicles. The report also presents the vendor landscape and a corresponding detailed analysis of the top four vendors in the market. It discusses the major drivers and key trends in the global

personal navigation systems market. Also, the report outlines the challenges faced by vendors and the market at large and gives a forecast of it up to 2020.

PART 01: Executive summary 6

Highlights 6

PART 02: Scope of the report 8

Market overview 8

Report coverage 8

Top-vendor offerings 9

PART 03: Market research methodology 12

Research methodology 12

Economic indicators 12

PART 04: Introduction 13

Key market highlights 13

Value chain analysis 22

Product lifecycle 23

PART 05: Market landscape 24

Market overview 24

Market size and forecast 26

Five forces analysis 29

PART 06: Market segmentation by type of navigation

system 30

Market overview 30

Global automotive personal navigation systems market

by factory-fitted IVS 32

Global automotive personal navigation systems market

by aftermarket IVS 33

Global automotive personal navigation systems market

by smartphone/tablet-based navigation systems 34

Global automotive personal navigation systems market

by PNDs 35

PART 07: Market segmentation by type of vehicle 36

Market overview 36

Market size and forecast 36

PART 08: Geographical segmentation 40

Market overview 40

Global automotive personal navigation systems market in

Americas 42

Global automotive personal navigation systems market in

EMEA 46

Global automotive personal navigation systems market in

APAC 49

PART 09: Market drivers 53

PART 10: Market challenges 57

PART 11: Market trends 59

PART 12: Vendor landscape 62

Competitive benchmarking 62

Other prominent vendors 63

PART 13: Key vendor analysis 67

Alpine Electronics 67

Garmin 69

Pioneer 70

TomTom 72

PART 14: Appendix 76

List of abbreviations 76

PART 15: Explore Technavio 77