关键词：AR技术；结合数字内容；物理世界；增强；虚拟体验计算机；生成信息
摘 要：AR technology blends digital content with the physical world; it displays computergenerated images in the user's field of vision, offering relevant information about realworld objects. It enables the user to scan the physical environment while providing an enhanced, or augmented, experience by adding virtual computer-generated information. End-users can use this technology through apps developed for their mobile devices.
目 录：

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Base year and forecast period

Market coverage

Definitions

Geographical segmentation

Vendor segmentation

Common currency conversion rates

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

History

PART 05: Technology life cycle

PART 06: Mobile AR value chain

PART 07: Market landscape

Market size calculation

Potential ARPA

Five forces analysis

PART 08: Market segmentation by end-user

Consumer

Enterprise

PART 09: Geographical segmentation

Mobile AR market in EMEA

Mobile AR market in Americas

Mobile AR market in APAC

PART 10: Market drivers

Proliferation of mobile AR apps

Growing awareness of AR technology

Rising adoption of AR technology in advertising sector

Adoption of crowdfunding strategy

Growing smartphone and tablet market in APAC

PART 11: Impact of drivers

PART 12: Market challenges

Hardware limitations

Lack of content

Stringent government regulations

Lack of interoperability across mobile platforms

PART 13: Impact of drivers and challenges

PART 14: Market trends

Series of M&A

Partnerships with mobile AR content creators

Emergence of depth-sensing cameras

Availability of pico projectors

PART 15: Vendor landscape

Competitive scenario

Key vendors

Catchoom

Other prominent vendors

PART 16: Appendix

List of abbreviations

PART 17: Explore Technavio