Blended learning has made knowledge delivery more productive and efficient.Through this model of learning, instructors share their resources and instructions online for students to easily access the shared study material at their convenience.With the growing needs of students and academicians, regulators have emphasized the use of blended learning methods in the education industry more than raditional learning methods. As a result, there has been a high demand for generic e-learning courses. Benefits associated with generic e-learning courses,such as re-usability at the end-user's disposal with fewer internal resources and cost-efficiency, in comparison with customized courses are attracting customers.The emergence of course aggregators in the form of online marketplaces will benefit vendors as they will be able to cater to a larger consumer base and promote their offerings through discounts and bulk offers. Delving into the market from the technological perspective highlights the emergence of innovative and rapid content authoring tools. It has significant implications for the education and corporate sectors. The bundle of benefits associated with these tools is driving their adoption. Institutions are using authoring tools to build interactive and engaging content to enhance the quality of their course content.

PART 01: Executive summary ............................................ 5

Highlights 5

PART 02: Scope of the report ............................................. 6

Market overview 6

Top-vendor offerings 7

PART 03: Market research methodology ........................... 8

Research methodology 8

Economic indicators 8

PART 04: Introduction ......................................................... 9

Key market highlights 9

PART 05: US economy overview ...................................... 10

PART 06: Market landscape .............................................. 14

ICT expenditure: Overview 14

Global e-learning market 15

E-learning market in US: Overview 17

PART 07: Market overview ................................................ 19

Global generic e-learning courses market 19

Generic e-learning market in US 21

Five forces analysis 23

PART 08: Market segmentation by product ..................... 24

Generic e-learning courses market in the US

segmentation by product 24

Generic e-learning courses market in the US by

courses 25

Generic e-learning courses market in the US by

content 27

PART 09: Market segmentation by end-user ................... 29

Generic e-learning courses market in the US

segmentation by end-user 29

Academic generic e-learning courses market in the US 30

Corporate generic e-learning courses market in US 32

PART 10: Market drivers ................................................... 34

Horizontal learning applications 34

Generic e-learning courses, a cost-effective model 35

Improved course management 35

Rising penetration of m-learning 36

PART 11: Impact of drivers ............................................... 37

PART 12: Market challenges ............................................. 38

Rising inclination toward customized content 38

Increasing threat from MOOCs 38

Inadequacy of generic e-learning courses to address

skills gap 39

Commoditization issues 40

PART 13: Impact of drivers and challenges .................... 41

PART 14: Market trends .................................................... 42

Promotion of adaptive learning 42

Rising knowledge delivery through cloud-based

platform 43

Growing regime of course aggregators 43

Advanced content curation and crowdsourcing

capabilities 44

PART 15: Vendor landscape ............................................. 46

Competitive scenario 46

Competitive benchmarking 47

PART 16: Key vendor analysis ......................................... 49

City & Guilds Kineo 49

Macmillan Learning 49

Pearson Education 50

Skillsoft 53

PART 17: Other prominent vendors ................................. 56

Atomic Training 56

Cisco Systems 56

dominKnow Learning Systems 56

Elucidat 56

DuPont Sustainable Solutions 56

ej4 57

NIIT 57

Premier IT 57

Vivid Learning Systems 57

Vubiz 58

Yukon Learning 58

PART 18: Appendix ........................................................... 59

List of abbreviations 59

PART 19: Explore Technavio ............................................ 60